business insider

Facebook Fires Back at Internet.org Critic

InternetOrgApp304

Most companies respond to criticism in the press with statements by executives or spokespeople, but Facebook answered a column in The New York Times by Evgeny Morozov panning its Internet.org initiative to connect the rest of the world to the Internet with comments by former U.S. Secretary of State Madeleine Albright, Stanford University School of Medicine Prof. Michele Barry and United Nations Under-Secretary General and UN Women Executive Director Phumzile Mlambo-Ngcuka.

Read more

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

How Facebook Continues To Reshape Business

CurrencySymbolsMobilePhone

Gone are the times of toting around a massively bulky cell phone. Today, wherever you turn, everyone — even children — is on a sleek, elegant smartphone that has the capacity to do many of the things our computers can do. From texting, browsing the Web, reading emails, etc., people are increasingly using their phones for complicated task, and Facebook is set to maximize from this trend, attracting even more online retailers.

Read more

Everything You Need To Know About Facebook’s Test Of Video Ads

LaptopPlayButton

The Facebook feature that has been long anticipated by marketers and long dreaded by users is one large step closer to becoming a reality, as the social network announced Tuesday that it will officially begin testing video ads this week, with “a small number of people” who will see a spot for upcoming feature film Divergent when they access their News Feeds on desktop or mobile.

Read more