The next big revenue-driver for Facebook will likely be its long-rumored introduction of video ads, but the social network has made no official announcements on when that product will debut, and sources close to the situation are all over the place with their guesses on the topic.
Facebook’s ongoing revamp of its advertising will have to go on without its leader, as Ads Product Director Gokul Rajaram is leaving the social network to join Square, the electronic payments startup founded by Twitter Co-Founder Jack Dorsey, as product engineering lead.
Exactly one year ago, Oreo showed its support for gay pride, posting a picture on its Facebook page of an Oreo cookie with the colors of the gay pride flag represented as different layers of filling. In the course of 365 days, the photo drew 296,400 likes and nearly 60,000 comments, positive and negative, and it was shared more than 90,000 times. This year, Grey Poupon is looking to follow suit with a thought-provoking photo of its own.
Facebook’s efforts to acquire satellite navigation startup Waze in a deal potentially valued at as high as $1 billion have hit a major roadblock, as Israeli daily newspaper Calcalist reported that Waze’s co-founders and CEO are balking at the shuttering of the company’s development center in Israel and the relocation of some of its employees to the social network’s headquarters in Menlo Park, Calif.
Investors are always looking for a bang for their bucks, but maybe not the kind that users of Facebook application Bang with Friends are pursuing. However, something about the hookup app drew investors’ attention, as Business Insider reported that the app is in the process of raising $1 million in a seed round, with sources saying that Tim Draper and Great Oaks Venture Capital are already in.
Facebook has overhauled its main profile page, introducing timeline. It has changed how people will find information on the site by launching graph search. So what’s next? Sister site Inside Facebook feels that the news feed may be the next aspect of Facebook to receive a major upgrade.
Facebook and brands that market on the social network are constantly trying to figure out what users want to buy, but the data users present on the site give a limited picture at times. Now, it seems Facebook has solved that. As Business Insider reports, Facebook accepted Chango (and its major cache of Google search data) into its ad exchange program.
Facebook Vice President of Global Marketing Solutions Carolyn Everson is still holding out hope for a reconciliation between the social network and automaker General Motors, telling Business Insider at its Ignition 2012 conference in New York last week that the two companies are talking.
The executive who oversees Google Plus believes recent advertising initiatives at Facebook are a big minus, as Google Vice President of Product for Google Plus Bradley Horowitz shared some unkind words about his rival at a Business Insider conference in New York Wednesday.
Several top Facebook executives, including Chief Operating Officer Sheryl Sandberg, are sitting on hundreds of millions of dollars worth of their company’s stock, but they have no plans to sell. As 234 million shares of Facebook stock became unlocked and eligible to sell Monday, Business Insider discovered just how much key Facebook executives are sitting on.