Facebook Thursday will announce a feature for advertisers called action tracking, which will enable them to move beyond likes and track conversions and downstream activity, according to social ad-management software provider Buddy Media, which offered details on the new capabilities in a post on its blog.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Facebook and social ad-management software provider Buddy Media reeled in a big fish, as advertising agency giant GroupM announced that it will use brand-management platform BuyBuddy as its preferred social ad management partner.
Buddy Media announced the result this morning of its acquisition of and integration with social ad management software vendor Brighter Option in February, introducing its BuyBuddy brand-management software.
