Facebook constantly tweaks its News Feed algorithm, which determines the posts users see in the most-trafficked section of the social network, and Digiday reported that its latest tweak was a favorable one for publishers.
Facebook has begun to promote its own events — such as the exclusive premiere of the video for “Gorilla” from Bruno Mars on the social network, and retired soccer superstar David Beckham’s digital book signing and question-and-answer session on Facebook Digital Stadium — with notifications that are sent only to users who like the corresponding Facebook pages.
Facebook has introduced several new features in recent weeks aimed at aiding the media industry, including Stories to Share, and the public feed application-programming interface and keyword insights API, but the 1,500 or so online publishers tracked by NewsWhip’s Spike content-discovery tool were already well on their way to a content explosion on the social network, with the top 20 publishers seeing a staggering increase in social interactions (likes, comments, shares) of 288 percent between September 2012 and September 2013.
“Dancing with the Stars,” ABC’s hit reality competition series, reached an agreement with Facebook to tap into the two application-programming interfaces it announced last week, the public feed API and the keyword insights API, to display conversations from the social network during broadcasts.
Twitter has company in the real-time news-related social media arena, as Facebook Monday announced the rollout of two application-programming interfaces aimed at allowing news organizations to tap into its public posts in real-time: the public feed API, which displays a real-time feed of public posts for a specific word; and the keyword insights API, which tallies the total number of posts that mention a specific term during a specific time period, as well as enabling news organization to feature anonymous, aggregated results based on gender, age, and location.
Facebook Engineer Lars Backstrom Responds To BuzzFeed Post On Why Users Don’t Know How Many Friends Have Seen Their Posts
“The Number Facebook Doesn’t Want You to See,” a post on BuzzFeed last Thursday claiming that Facebook intentionally withholds data on how many friends of users see their posts, drew a quick rebuttal Sunday from Facebook Engineer Lars Backstrom.
From cat videos to “The Harlem Shake,” the 2012 social election is all but a distant memory, as Republican candidates are taking to Facebook in new and creative ways to stay one step ahead of the competition in the 2014 cycle.
Creativity is key for brands on Facebook seeking to stand out from the pack, and The One Club, a nonprofit organization aimed at promoting excellence in advertising and design, created a hub for the most creative posts by brands on the social network: Newsfeeder.