Creativity is key for brands on Facebook seeking to stand out from the pack, and The One Club, a nonprofit organization aimed at promoting excellence in advertising and design, created a hub for the most creative posts by brands on the social network: Newsfeeder.
When Facebook introduced its redesigned News Feed, it did more than change how people view memes and photos of cats — it altered the way stories are seen. Now everyone can make news. But for those who make a living by spreading news, Facebook has changed the way stories are presented. Dean Praetorius, a senior editor with The Huffington Post, talked with AllFacebook about how the way news is presented on Facebook requires some changes to the traditional approach.
Maybe Co-Founder and CEO Mark Zuckerberg’s comparison of News Feed to a personalized newspaper wasn’t too far off. According to the Pew Research Center’s State of the News Media 2013 report, Facebook is a key way that news outlets such as The Huffington Post, The Daily Mail, and Yahoo reach their readers. The report notes that major U.S. news sites get an average of 9 percent of their traffic from Facebook, compared with 4 percent when measured 15 months ago.
Facebook has been trying to rethink emoticons. First, it placed them in status updates, but now it wants to go a little deeper. BuzzFeed reported Friday that Facebook has turned to a Pixar artist (as well as the work of Charles Darwin) to create new emoticons that really get in touch with how people feel.
The mark of a successful news story in the Facebook era is what happens after a reader is finished with it. Enter NewsWhip, which compiled a list of the top “social monster” websites, which are are killing it as measured by Facebook interactions. BuzzFeed — which scored a spot on the list despite being a relative newbie to the scene — has all the details, including a handy infographic showing that The Huffington Post, the U.K.’s The Daily Mail, and Yahoo are leading the pack.
Some of the premier journalists of the 2012 election cycle joined CNN Political Director Mark Preston for a Facebook Politics Live panel discussing the role that Facebook and other social media channels play in their coverage. The journos were part of a series of live-streamed interviews and discussions from the University of Denver’s DebateFest held before Wednesday night’s first presidential debate between President Barack Obama and Republican challenger Mitt Romney.
Not long after Atlanta-based fast food restaurant Chick-Fil-A was grilled on Facebook for its stance on gay marriage, the company is under fire again for its use of the social network. Various outlets reported that Chick-Fil-A opened a Facebook account as a teenage girl named Abby Farle as a way to argue claims in a post on the restaurant’s Facebook page, but a Chick-Fil-A spokeswoman told AllFacebook that this is false.