The Huffington Post was the top publisher on Facebook in June, in terms of both shares and overall interactions (likes, shares, and comments), according to the latest data from social media news aggregator NewsWhip.
Facebook has launched several initiatives aimed at boosting media companies’ presence on the social network thus far in 2014 — Public Content Solutions, aimed at providing its partners with dedicated technical and business resources to build out media solutions on Facebook and Instagram; FB Newswire, a project with social content discovery outfit Storyful to aggregate publicly shared content on Facebook, by media organizations and individual users, to aid journalists in their reporting; and the four new media-centric application-programming interfaces it announced at its F8 global developer conference in San Francisco last month — but the media industry took a shot across the bow in the form of a long rant posted on the social network by Director of Product Management for Ads and Pages Mike Hudack.
April was not kind to BuzzFeed, as the content aggregator saw its total number of Facebook interactions (likes, comments, and shares) slip to just over 39 million from nearly 47.5 million in March, and it accounted for just five of April’s 20 biggest Facebook stories after logging 12 in the previous month, but BuzzFeed still topped publishers in terms of shares for April, according to social media news aggregator NewsWhip.
STUDY: Users Who Arrive At News Sites Via Facebook Spend Less Time, View Fewer Pages, Return Less Often
Facebook’s efforts to cozy up to media organizations appear to be timely, as Internet users who arrive at the 26 news websites analyzed in a new study from Pew Research Center via directly typing in those sites’ URLs or via bookmarks spend far more time on those sites, view more pages, and return more times per month.
BuzzFeed had a strong month in January in terms of engagement on Facebook among media sites, with more than 9.5 million shares and over 40 million combined interactions, according to the latest figures from NewsWhip.
Robin Roberts, co-host of ABC News’ “Good Morning America,” who shared the stories of her battles with breast cancer and myelodysplastic syndrome (MDS) with the public, shared another fact about her personal life in a post on Facebook, coming out and mentioning her “longtime girlfriend, Amber.”
Facebook’s redesigned like and share buttons helped contribute to a 47.44 percent rise in referrals driven by the social network to publishers in November, and Facebook saw its share of referrals skyrocket by 169.88 percent between November 2012 and October 2013, according to an analysis of more than 200,000 publishers reaching more than 250 million unique monthly visitors, by Shareaholic.