Cadbury

Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!

Cadbury Taps Australian Facebook Users’ Likes, Interests To Determine Ideal Chocolate Flavors

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Can Facebook users’ likes and interests help determine their ideal chocolate flavors? Cadbury aims to find out, teaming up with Red Agency to launch the Flavour Matcher application on the Cadbury Dairy Milk Facebook page in the coming weeks, as well as the Joy Generator, a vending machine that serves up Facebook users’ ideal flavors after being given access to their profiles.

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Omega, BMW Take Gold, Silver For Integrating Facebook Into London 2012 Olympics Sponsorships

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With the 2012 Summer Olympic Games in London set to start July 27 and run through Aug. 12, watch maker Omega and automaker BMW are doing the best jobs at integrating Facebook into their sponsorship campaigns, while 16 of the top 25 sponsors have not tapped the social network at all, according to a real-time scoreboard presented by Sociagility and Acknowledgement.

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