The five call to action buttons for page post ads, introduced by Facebook in January, may be getting some company, as PerfectPost CEO Rob Kischuk discovered five more call to action buttons that the social network appears to be testing that are currently live, and another four that are included in its ads application-programming interface but have not yet been implemented.
Recently, Facebook began rolling out a global redesign of its mobile location pages. The intention of this redesign seems to be focused not only on making it easier to find business’ physical locations, but also simplifying interactions between users and businesses on Facebook mobile.
Ever since Facebook went public last year, the company has been looking for ways to monetize, especially on mobile. Jason Spievak, CEO of RingRevenue, has an idea that could be a game-changer for businesses (especially local ones) on Facebook — a call button on mobile ads. If customers have questions or want to make purchases based off ads they see on their mobile news feeds, they can contact businesses with one touch.
Last June, we reported on Facebook’s test of a call button for video chatting, as an alternative to the video-camera icon in the window for text chats. Another call button has surfaced, this one on pages viewed via its Android application.