Facebook continued its ongoing efforts to help media companies and publishers use its platform with Tuesday’s launch of Facebook Media, a new site geared specifically toward public figures, organizations and media companies.
Calls To Action
Facebook announced that it has been averaging more than 1 billion video views per day since June, with 65 percent of them on mobile, and brands and users that post videos will now be able to see how much of those 1 billion-plus views they were responsible for, as public videos from users and pages will now display view counts.
The ALS Ice Bucket Challenge was a rousing success on Facebook, and on Oct. 4, a different disease will be the target, as the Matthew and Andrew Akin Foundation will attempt to raise $500,000 for the fight against life-threatening immune system condition hemophagocytic lymphohistiocytosis (HLH) with the start of its fourth-annual 700 Miles to Hope bike ride.
Digital marketing expert Sandi Krakowski has shared advice on the Facebook for Business page on launching Facebook pages and creating great content for those pages, and in her latest installment in the social network’s Getting Started series, she turned her attention to advertising on Facebook.
Facebook Advertising Researchers Neha Bhargava and Eurry Kim followed up their July post on the Facebook for Business page on using Facebook ads to drive brand awareness by mining the same study of more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns, for tips on how brands can generate conversions from ads on the social network.
Facebook appears to making it easier for pages to utilize a call to action. As discovered by Memorado and AllFacebook reader Matteo Gamba, some pages have the option to add a call to action when they upload a video.
Facebook Chief Operating Officer Sheryl Sandberg emphasized while discussing the social network’s recently announced test of a buy button during its second-quarter earnings call Wednesday that the aim is to streamline the transaction process for sellers, and not for Facebook to become a seller.
Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions.