Legend has it that when famous bank robber Willie Sutton was asked why he targeted banks, he replied, “Because that’s where the money is,” and the same logic applies to why Facebook’s quarterly earnings calls devote so much time to advertising. The social network’s first-quarter earnings call Wednesday was no exception.
Calls To Action
In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.
The five call to action buttons for page post ads, introduced by Facebook in January, may be getting some company, as PerfectPost CEO Rob Kischuk discovered five more call to action buttons that the social network appears to be testing that are currently live, and another four that are included in its ads application-programming interface but have not yet been implemented.
The Facebook marketing outfit formerly known as Badgy has rebranded as PerfectPost, and the company also announced an easy way for brands on Facebook to add the social network’s new call to action buttons to their ads.
Facebook announced in late January that page administrators would “soon” be able to add call to action buttons to the lower-right-hand corners of their page post ads, and it appears that soon may be here now.
Facebook Announces Rollout Of Custom Audiences For Websites, Apps; New Call To Action Buttons For Page Post Ads
The extension of Facebook’s custom audiences ad-targeting feature to websites and mobile applications, initially announced by Facebook last October, has been rolled out globally, and the social network also announced that five buttons triggering calls to action — shop now, learn more, sign up, book now, and download — will soon be available in the lower-right-hand corner of page post ads.
The cover image is a dominant presence on Facebook pages, and Facebook application creator ShortStack designed a template for page administrators seeking to revamp their cover images, as well as some related tips.
A startup based in Tel Aviv, Israel, Prezma, announced the launch of Prezma for Advertisers, which allows brands to “pack a story” with content from multiple sources and share it on Facebook and other social networks and destinations on the Web.