Facebook officially announced the introduction of call-to-action buttons for pages, saying that the feature will roll out in the U.S. over the next few weeks and worldwide next year, although several page administrators already had access to the feature prior to the social network’s official announcement.
Calls To Action
Digital marketing agency 3Q Digital shared some insights about the Black Friday and Cyber Monday Facebook advertising performances of two of its clients, finding that while mobile accounted for most of the traffic, desktop News Feed ads were much costlier.
With the holiday shopping season about to blast off and Small Business Saturday on tap this weekend, Facebook offered five tips for small and midsized businesses that are using the social network for marketing purposes.
An eyewear retailer took a close look at Facebook’s revamped Atlas ad platform and liked what it saw, as Coastal Contacts used the platform’s people-based measurement to gain a more clear picture of the connection between its online advertising and its in-store sales.
More than $100 million in charitable donations have been generated during the past 12 months due to the integration of Facebook by JustGiving, Rosalind Holley, the social giving platform’s head of brand, wrote in a guest post for the Facebook Media blog.
The most likely customers for goods and services offered by small and midsized businesses are people located near those businesses, and Facebook Tuesday officially introduced a new advertising feature aimed at bringing SMBs and their potential nearby customers together, local awareness ads, which were spotted in use last month.
Facebook continued its ongoing efforts to help media companies and publishers use its platform with Tuesday’s launch of Facebook Media, a new site geared specifically toward public figures, organizations and media companies.
Facebook announced that it has been averaging more than 1 billion video views per day since June, with 65 percent of them on mobile, and brands and users that post videos will now be able to see how much of those 1 billion-plus views they were responsible for, as public videos from users and pages will now display view counts.