The Facebook marketing outfit formerly known as Badgy has rebranded as PerfectPost, and the company also announced an easy way for brands on Facebook to add the social network’s new call to action buttons to their ads.
Calls To Action
Facebook announced in late January that page administrators would “soon” be able to add call to action buttons to the lower-right-hand corners of their page post ads, and it appears that soon may be here now.
Facebook Announces Rollout Of Custom Audiences For Websites, Apps; New Call To Action Buttons For Page Post Ads
The extension of Facebook’s custom audiences ad-targeting feature to websites and mobile applications, initially announced by Facebook last October, has been rolled out globally, and the social network also announced that five buttons triggering calls to action — shop now, learn more, sign up, book now, and download — will soon be available in the lower-right-hand corner of page post ads.
The cover image is a dominant presence on Facebook pages, and Facebook application creator ShortStack designed a template for page administrators seeking to revamp their cover images, as well as some related tips.
A startup based in Tel Aviv, Israel, Prezma, announced the launch of Prezma for Advertisers, which allows brands to “pack a story” with content from multiple sources and share it on Facebook and other social networks and destinations on the Web.
Mobile application tracking and analytics platform AppsFlyer, a Facebook Mobile Measurement Partner, announced full support for the new calls to action Facebook introduced earlier this week for its mobile app install ads.
Facebook is currently being accessed on mobile devices by 543 million people worldwide, or more than one-half of the social network’s total audience. This presents an important opportunity to cater your content to fans experiencing Facebook on both mobile and desktop. Here are a few tips to keep in mind when posting content to your page so that it remains engaging to mobile users.