A startup based in Tel Aviv, Israel, Prezma, announced the launch of Prezma for Advertisers, which allows brands to “pack a story” with content from multiple sources and share it on Facebook and other social networks and destinations on the Web.
Calls To Action
Mobile application tracking and analytics platform AppsFlyer, a Facebook Mobile Measurement Partner, announced full support for the new calls to action Facebook introduced earlier this week for its mobile app install ads.
Facebook is currently being accessed on mobile devices by 543 million people worldwide, or more than one-half of the social network’s total audience. This presents an important opportunity to cater your content to fans experiencing Facebook on both mobile and desktop. Here are a few tips to keep in mind when posting content to your page so that it remains engaging to mobile users.