Social commerce technology provider 8thBridge debuted the third version of its 8thBridge Graphite platform Thursday, while social customer-service software provider Conversocial and Preferred Marketing Developer social technology firm Betapond closed funding rounds this week.
Through the Pages Manager application and other tools, Facebook page managers have myriad ways to track the performance of their posts and ads. Social media expert Jon Loomer found another one Tuesday: A widget on the top of the news feed, showing how many advertisements and campaigns are active, and how many new page likes have come through in the past day or week.
Earlier this month, Facebook rolled out a feature allowing users to create repeat events, aimed at making it easier to duplicate details from past events if they were similar to those for new ones. Now, the social network is apparently testing the concept with its ad manager, allowing a select group of page administrators who manage multiple pages to create similar ads for their different accounts, including duplication of the targeting parameters.
The types of marketing campaigns on Facebook that draw the most entries are not necessarily the same types of campaigns that generate the most sharing and earned media, according to a new study from Facebook marketing software provider Wildfire Interactive.
Social enterprise software creator Buddy Media announced a host of additions to its social marketing suite this morning, including a unified social data application-programming interface, universal conversion tracking, and a new mobile content-development platform.
Which Facebook advertising opportunities should you bid on, and how much? Clickable can help marketing managers fine tune the answers to those questions.