Advertisers on Facebook will have some new toys to play with “in the coming weeks,” as the social network announced that brands running video ads will be able to choose video views as an objective for their campaigns, as well as take advantage of two solutions to direct Facebook users to additional content, and all advertisers will be able to plan their campaigns using the traditional broadcast model of reach and frequency.
In mid-March, Facebook confirmed that it was developing a single interface to allow large advertisers, enterprises, and agencies to manage multiple campaigns and pages, Business Manager. The social network announced Monday in a post on its Facebook for Business page that it was expanding the availability of Business Manager, adding that it is currently available to a “limited number” of advertisers in the U.S., and that it will roll out internationally “within a few weeks.”
Fear not, Facebook users: Starting March 20, you are still more than welcome to discuss religion or use profanity to your heart’s content, although you may want to be careful about the second if you’re looking for a job or have younger users on your friends lists.
Facebook began prepping brands on how to adapt to its new campaign structure, which it began rolling out Tuesday, offering a video detailing best practices, as well as an introduction and resources, in a post on its Facebook for Business page.
In our own version of A Look Back on Facebook, we had the opportunity to sit down with Franco Puetz around this time last year. He shared his take on social strategy and how he handles his campaigns. Let’s look at how his predictions did, and how strategies have evolved.
Facebook’s efforts to simplify its advertising offerings will kick into high gear in 2014, as the social network will introduce a complete overhaul of its campaign structure, which will include revamps of its Ads Create Tool, Ads Manager, and Power Editor, the social network announced in a post on its developer blog, after recently revealing the details to its Preferred Marketing Developers.
I recently caught up with Neenz Faleafine, who has worked on a variety of political campaigns as a social media director and consultant. There’s so much talk about what social media can do for brands, but it’s just as effective in the political arena. Reputation management is even more critical there, so these lessons will definitely extrapolate to your business social marketing.
Social commerce technology provider 8thBridge debuted the third version of its 8thBridge Graphite platform Thursday, while social customer-service software provider Conversocial and Preferred Marketing Developer social technology firm Betapond closed funding rounds this week.
Through the Pages Manager application and other tools, Facebook page managers have myriad ways to track the performance of their posts and ads. Social media expert Jon Loomer found another one Tuesday: A widget on the top of the news feed, showing how many advertisements and campaigns are active, and how many new page likes have come through in the past day or week.