Nothing tells potential diners about restaurants as effectively as their menus do, so Facebook announced an easier way for restaurants in the U.S. and Canada to add their menus to their pages via the SinglePlatform online listings service from email marketing provider Constant Contact.
Facebook’s premium video ads are now being offered in seven more countries — Australia, Brazil, Canada, France, Germany, Japan, and the U.K. – and the social network is also rolling out new video metrics for all videos uploaded to Facebook worldwide in its page insights and ads reporting.
Don’t tell Facebook users that soccer isn’t popular in the U.S.: The social network revealed in a post on the Facebook for Business page that approximately 500 million of its 1.28 billion monthly active users are fans of the beautiful game, with 48.9 million of those in the U.S., second only to the host country of 2014 FIFA World Cup Brazil.
Legend has it that when famous bank robber Willie Sutton was asked why he targeted banks, he replied, “Because that’s where the money is,” and the same logic applies to why Facebook’s quarterly earnings calls devote so much time to advertising. The social network’s first-quarter earnings call Wednesday was no exception.
Odds are, most Facebook users have seen status updates in their News Feeds with some variation of the “pay it forward” theme, meaning that if a stranger or friend shows a person kindness in some form, the recipient does something nice for someone else. But which countries and cities were responsible for the most pay-it-forward status updates? Lada Adamic and Thomas Lento of the Facebook Data Science Team have the answers.
Tuesday is Earth Day, which Facebook marked with a list of the top 10 U.S. National Parks by 2013 check-ins, adding that 9 percent of users who check in at one U.S. National Park in 2013 visited more than one during the year.
The first pucks drop in the National Hockey League’s Stanley Cup Playoffs Wednesday night, and the Facebook Data Science Team examined which of the 16 participating teams have the most likes in states and provinces in the U.S. and Canada, respectively.
Facebook has a new director of marketing for the U.S. and Canada: Deirdre Davi, formerly executive vice president at Sterling Brands.
Facebook Global Director of Small Business Dan Levy announced last November that the social network had more than 25 million active small business pages, and the latest initiative aimed at strengthening the company’s bond with that explosive market segment took flight last week, when the newly formed Small and Medium Business Council met at Facebook’s headquarters in Menlo Park, Calif.