Facebook Director of Small Business Dan Levy announced a milestone of sorts during a small business roundtable in New York: 1 million advertisers have been active on the social network in the past 28 days.
Facebook may have started out as a way for people to connect with their friends, but in the process of becoming the world’s largest social network, it has evolved into the greatest marketing platform on earth. The key to the success of its marketing platform lies within two core elements: the social graph, and reach.
Facebook users most likely can’t go one day without seeing a someecard pop up in their News Feeds. People love them. Brands love them. They’re funny, snarky, honest — and ubiquitous throughout Facebook. Someecards Co-Founder and CEO Duncan Mitchell told AllFacebook that the site sees somewhere between 1.5 million and 2 million visits per month from the social network. But how did it all get started?
Facebook’s total monthly active users and daily active users continued to trend upward in the first quarter of 2013, reaching 1.11 billion and 665 million, respectively, as of March 31, but growth in the core markets of the U.S. and Canada has slowed considerably, with the bulk of new MAUs and DAUs coming from Asia and the rest of the world, not including Europe.
Hello Social, a startup from Canada, announced recently that it has launched its service aimed at helping marketers on Facebook and other social media sites create engaging promotional content. Through Hello Social’s application programming interface (API), brands can create promotions through websites, mobile apps, and social networks such as Facebook.
Local businesses are thriving on Facebook, according to statistics released Friday by Dan Levy, director of small business at the social network, who said more than 2 billion connections exist on Facebook between users and local businesses, adding that approximately 70 percent of monthly active users in the U.S. and Canada are connected to local businesses.
Facebook’s Gifts feature is slowly starting to go global, as readers of sister blog Inside Facebook located in the U.K., Canada, and India reported the ability to send gifts to their friends, but only to friends in the U.S.
Voice-over-Internet-protocol calling has made its way across the pond for Facebook Messenger users, as the social network updated its iOS version of the app in the U.K. to allow users there to make free VoIP calls.
Facebook will set up a temporary office in Vancouver, British Columbia, where it will conduct “boot camps” to train recent software engineering graduates for full-time positions with the social network, according to a report in The Vancouver Sun.
Facebook continues to wage war with the call features of cell phones by introducing VoIP (voice-over-Internet-protocol) and voice features. This time, the social network’s latest update to the Messenger application for Android includes free calling for Canadian users. With this update, Facebook also introduced deeper group messaging options.