The Aflac Duck has done wonders for selling insurance, but now he’s turning his attention to childhood cancer. Aflac is sharing its trademark duck all over Facebook, raising money for kids with the deadly disease. Those who donate to the cause get their own Aflac rubber ducky and a virtual duck that will race others on the Aflac Duck’s Facebook page in October. The winning duck gets a family vacation in Orlando, Fla.
Causes tend to succeed when properly marketed on Facebook. The social network showed just how powerful the two forces are when combined, publishing a case study about Movember — a movement where men grow mustaches in November to raise awareness and money for men’s health issues, specifically prostate and testicular cancer. Last year, Movember used Facebook for the campaign, earning more than $14 million for the cause.
Recent college graduate Suleika Jaouad waited until after she had undergone chemotherapy — and been told by doctors that the treatment had not taken — to consider how to alert her 1,500 Facebook friends to the news.
When a marketing executive found out that he had cancer, he put his career knowledge to work toward a different purpose and goal — gathering and supporting the cancer-struck community.
Here’s a look at some of the top breast cancer resources on Facebook.
Cancer research charity Stand Up To Cancer is appealing for donations in the form of Facebook Credits.
After the incredible success of the Facebook bra color campaign, guys are now being encouraged to post the types of underwear they are using in order to spread awareness about prostate cancer. It’s not exactly a new concept. Within minutes of women posting their bra colors, many guys began posting the colors of their underwear in order to “raise awareness about testicular cancer”. It’s clear though that this was just an attempt to have some fun with the existing breast cancer campaign.