If you want to give out the most popular candy on Facebook and other social networks to trick-or-treaters for Halloween Friday, invest in some M&M’s, as it was the top candy brand among the nine major ones monitored by social marketing and analytics platform Engagor.
Can Facebook users’ likes and interests help determine their ideal chocolate flavors? Cadbury aims to find out, teaming up with Red Agency to launch the Flavour Matcher application on the Cadbury Dairy Milk Facebook page in the coming weeks, as well as the Joy Generator, a vending machine that serves up Facebook users’ ideal flavors after being given access to their profiles.
Madison Avenue and Menlo Park continued to get closer, as news of Instagram’s one-year pact with ad agency Omnicom was followed by the announcement that Mondelez International, a manufacturer of snacks and candy, reached an advertising agreement with Facebook.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of Arsenal soccer star Aaron Ramsey hosting a Facebook question-and-answer session; as well as the photo atop the post of figure skater Kristi Yamaguchi at the entrance to the social network’s headquarters in Menlo Park, Calif., prior to serving as the digital ambassador for the U.S. Olympic Committee at the 2014 Winter Olympic Games in Sochi, Russia.
Candy brands have a sweet tooth for Facebook, as it is by far their social network of choice, with most of them having little presence on Twitter, YouTube, or Pinterest, but which ones are using Facebook most effectively? Analytics outfit Unmetric performed a taste test.
As President Barack Obama and Republican challenger Mitt Romney address questions about the economy and America’s future, they have not yet addressed the biggest question on everyone’s minds leading up to Halloween: What kind of candy do you want? New York-based customer relationship and loyalty platform CrowdTwist compared Facebook users’ political affiliations with their favorite candies. They found that Democrats tend to favor Hershey’s, while Republicans like Lindt.
Halloween is approaching quickly, and it’s almost time to stock up on the big bags of sugary goodness to pass out to trick-or-treaters. Can’t decide between Skittles, Kit Kat, or Reese’s Peanut Butter Cups? Let Facebook be your guide. Here are the most popular candies on the social network.