Candy Crush Saga
In a survey of 500 U.S. respondents who activated mobile phones from June through September, Facebook dominated in terms of usage, with 45 percent citing the social network as one of their three most frequently used applications, far ahead of second-place Twitter, at 13 percent, and No. 3 Candy Crush Saga, at 11 percent, according to Consumer Intelligence Research Partners.
I work with NARR8, a free-to-use application and digital publisher of interactive eBooks. Last month, NARR8 launched its extensive catalog of motion comics, graphic novels, and educational periodicals on Facebook’s App Center — a huge milestone for us, since this made NARR8 the first motion comics application to launch on the world’s No. 1 social network. Today, I’d like to talk about what led us to this success, our first month’s progress on Facebook, and the support that the social network has offered us during the transition from mobile to social.
Facebook games may be fun, but they’re also serious business, with users of the social network spending 927 million total hours each month engaging with them.
Independent music artists can get into the game on Facebook in a big way thanks to Music Powered Games, which has created a way for artists to mix their music with games and earn commissions right from their Facebook pages.
Facebook Monday released its latest gaming statistics, showing that 250 million people are playing games on the social network each month. The first quarter of the year also represented the most successful three-month period in terms of revenue and people playing games to date.
Facebook has a sizable share of the games market, but it wants more. Most of the people who pay for games on Facebook are casual gamers, with titles such as King.com’s Candy Crush Saga at the forefront. But as Sean Ryan (pictured), Facebook’s director of games partnerships, discussed at the Game Developers Conference Tuesday in San Francisco, the company wants to become a bigger player in the games market through more action and console-like games.
Namco, maker of Pac-Man S and other games, announced that it is retiring its Facebook titles, sister site Inside Social Games reported Tuesday. The games will still be playable until March 19, at which point they’ll go offline. Inside Social Games noted that Namco’s Facebook games have not been popular, likely leading to their demise.
Currently, most popular Facebook games differ greatly from console video games. There are bubble shooters and several iterations of “with Friends,” and these games are, for the most part, fairly simple. But Reuters writes that more complex, visual games could make their way to the social network this year. A few developers are looking to bring more console-quality gaming to Facebook.
2012 was a big year for games on Facebook, as hits such as Angry Birds, SongPop, and Dragon City were played by millions of users all over the world. Rebel Entertainment (makers of Dungeon Rampage) put together an infographic showing how social games left their mark last year.