Facebook and Twitter dug in their heels Monday in their attempts to establish beachheads in the world of television, with Facebook announcing plans to release data on actions (likes, comments, and shares) related to TV shows to 10 networks in eight overseas countries, while Twitter announced that it will provide data to ratings powerhouse Nielsen on the number of tweets about TV shows and those tweets’ total audiences.
Facebook Head of Global Creative Solutions Mark D’Arcy and Director of Engineering Andrew Bosworth both stressed that advertisers on Facebook and elsewhere on the Internet have a lot of work to do during a panel Tuesday at the Cannes Lions International Festival of Creativity, “Cannes Seminar: Creativity at Scale.”
Two big announcements from Facebook to close out Monday, regarding advertising and Facebook Studio. First, the social network is calling upon some of the leading advertising executives for a think tank session at the Cannes Lions International Advertising Festival in France. Second, Facebook is introducing Facebook Studio Edge, a new program on the Facebook Studio site that updates agencies on Facebook’s latest products and best practices.