Facebook Vice President of Global Marketing Solutions Carolyn Everson is no stranger to the auto industry, having a hand in the social network’s efforts to bring back General Motors as an advertiser. Everson will now turn her attention to the rental side of the industry after being elected to the board of Hertz Global Holdings.
Facebook finally named its replacement for former Vice President and Managing Director for Europe, the Middle East, and Africa Joanna Shields, who left the social network last October: Karmarama Executive Chairman Nicola Mendelsohn is on board as VP for the EMEA region.
Despite initiatives by Facebook aimed at stamping out fake profiles and pages, the process has been slow, and the issues still remain. Vice President of Global Marketing Solutions Carolyn Everson spoke with Business Insider about what the social network is doing about the problem.
According to reports, Facebook Vice President of Global Marketing Solutions Carolyn Everson will relocate from New York to London for six months in an effort to find a replacement for VP and Managing Director for Europe, the Mideast, and Africa Joanna Shields, who announced in October that she was leaving the social network to join Tech City Investment Organisation.
Facebook Vice President of Global Marketing Solutions Carolyn Everson is still holding out hope for a reconciliation between the social network and automaker General Motors, telling Business Insider at its Ignition 2012 conference in New York last week that the two companies are talking.
Facebook Vice President and Managing Director for Europe, the Mideast, and Africa Joanna Shields became the latest passenger on the train carrying high-profile executives departing the social network, as she announced that she will join Tech City Investment Organisation, a venture sponsored by the U.K. government and aimed at helping London’s East End create its version of Silicon Valley.
Facebook Vice President of Global Marketing Solutions Carolyn Everson spoke with Detroit Free Press Business Columnist Tom Walsh prior to speaking at a luncheon hosted at Cobo Center by women’s leadership group Inforum, and their conversation focused on the social network’s relationship with the auto industry.
Facebook Vice President of Global Marketing Solutions Carolyn Everson said the social network is now tailoring its advertising offerings for specific industries, such as automotive and telecommunications.
Not long after General Motors pulled its $10 million advertising campaign from Facebook, the Detroit auto giant is considering connecting with the social network again, The Wall Street Journal reports.
Conflicting reports emerged Monday over whether Facebook is developing a location-based mobile advertising product that will allow brands to target users of the social network with real-time location data.