The inevitable has drawn closer: Facebook-owned photo-sharing network Instagram confirmed that it will begin introducing advertising into its feed “in the next couple of months.”
Facebook continued to strengthen its ties with the television industry with its addition of former Univision President of Advertising Sales and Marketing David Lawenda as vice president, global sales, U.S.
Facebook returns as a sponsor of Advertising Week, which is set for Sept. 23 through 27 in New York, and several executives from the social network will be featured on panels during the event.
Facebook-owned photo-sharing network Instagram now boasts more than 150 million monthly active users, and if Director of Business Operations Emily White gets her way, Instagram will soon be able to boast about generating advertising revenue, as well.
Facebook Vice President of North American Sales Tom Arrix announced in a post on his Facebook page that he is leaving the company, and AllThingsD reported that VP of Global Marketing Solutions Carolyn Everson will handle Arrix’s duties until a replacement is named.
Facebook Vice President of Global Marketing Solutions Carolyn Everson touched upon several topics in a conversation with Ad Age, including the future of right-hand-side ads, the social network’s mobile advertising prospects, potential advertising on Facebook-owned photo-sharing network Instagram, and possible monetization of Facebook’s new hashtags.
Facebook Vice President of Global Marketing Solutions Carolyn Everson is no stranger to the auto industry, having a hand in the social network’s efforts to bring back General Motors as an advertiser. Everson will now turn her attention to the rental side of the industry after being elected to the board of Hertz Global Holdings.
Facebook finally named its replacement for former Vice President and Managing Director for Europe, the Middle East, and Africa Joanna Shields, who left the social network last October: Karmarama Executive Chairman Nicola Mendelsohn is on board as VP for the EMEA region.
Despite initiatives by Facebook aimed at stamping out fake profiles and pages, the process has been slow, and the issues still remain. Vice President of Global Marketing Solutions Carolyn Everson spoke with Business Insider about what the social network is doing about the problem.
According to reports, Facebook Vice President of Global Marketing Solutions Carolyn Everson will relocate from New York to London for six months in an effort to find a replacement for VP and Managing Director for Europe, the Mideast, and Africa Joanna Shields, who announced in October that she was leaving the social network to join Tech City Investment Organisation.