There’s much more to Facebook than its headquarters in Menlo Park, Calif., as the social network is following up the one-year anniversary of its Boston office Tuesday with a gathering at its New York office Wednesday evening, aimed at welcoming the local tech community.
Facebook will maintain a strong presence at the 11th annual Advertising Week gathering in New York starting Sept. 29, returning as a sponsor and participating in several panels.
Facebook clinched a huge advertising deal Monday, as Ad Age reported that the social network inked a long-term partnership with advertising holding company Publicis Groupe, which includes media networks Starcom MediaVest Group and ZenithOptimedia, as well as digital agencies Digitas, Razorfish, and Rosetta.
Madison Avenue and Menlo Park continued to get closer, as news of Instagram’s one-year pact with ad agency Omnicom was followed by the announcement that Mondelez International, a manufacturer of snacks and candy, reached an advertising agreement with Facebook.
Many buildings in Manhattan walk the fine line between maintaining their lush histories and upgrading their interiors and amenities to keep up with today’s needs, and Facebook’s new office at 770 Broadway is no exception, as many of the social network’s New York-based employees found out Monday, which was moving day into the Frank Gehry-designed space.
“Multitouch attribution” is the key for Facebook when it comes to maximizing its advertising revenue, Vice President of Global Marketing Solutions Carolyn Everson said at a Fortune Brainstorm Tech panel in Las Vegas.
Facebook finally responded to calls for more specific data on monthly active users, daily active users, and mobile MAUs and DAUs by specific country, but only in a eMagazine distributed to its advertising partners, titled “Facebook: The Annual.” However, a copy was leaked to TechCrunch.
The inevitable has drawn closer: Facebook-owned photo-sharing network Instagram confirmed that it will begin introducing advertising into its feed “in the next couple of months.”
Facebook continued to strengthen its ties with the television industry with its addition of former Univision President of Advertising Sales and Marketing David Lawenda as vice president, global sales, U.S.
Facebook returns as a sponsor of Advertising Week, which is set for Sept. 23 through 27 in New York, and several executives from the social network will be featured on panels during the event.