An eyewear retailer took a close look at Facebook’s revamped Atlas ad platform and liked what it saw, as Coastal Contacts used the platform’s people-based measurement to gain a more clear picture of the connection between its online advertising and its in-store sales.
Application developers that serve the same industries likely have similar needs, so Facebook announced Friday that it created industry pages on its developers site for the following industries: e-commerce, entertainment, games, photos and travel.
The Israeli Building Center was created to serve as a source of information on Israel’s construction industry, and when it decided it wanted to do some building of its own — of awareness of a major housing fair taking place in Tel Aviv – it turned to Facebook’s advertising products, with the help of agency Fialkov Digital.
Facebook is a natural advertising medium for games played on its canvas or mobile applications that are connected to the social network, but what about AAA console titles? Developer Ubisoft promoted the launch of its “Assassin’s Creed IV: Black Flag” with Facebook advertising, and it achieved stellar results.
In March, Facebook released a guide for causes and nonprofits, advising them on how to reach Facebook users with their pages. The social network announced Wednesday that the guide is now available in four additional languages.
A case study about a Hilton Head Island restaurant that was considering shutting down until a marketing campaign saved them.