In March, Facebook released a guide for causes and nonprofits, advising them on how to reach Facebook users with their pages. The social network announced Wednesday that the guide is now available in four additional languages.
Advice for businesses on Facebook is plentiful, but nonprofit organizations face their own, unique challenges. With this in mind, the social network released a guide Wednesday aimed at helping nonprofits connect with users, as well as a case study featuring the successful efforts on Facebook by grassroots advocacy movement Movember.
Many Facebook users worry about their personal identities being compromised on the social network through unfortunate photos or tagged posts. But a University of Cambridge study shows that it’s possible to gain information such as political affiliation and ethnicity just from seeing Facebook users’ likes. Social security firm Secure.me also published a top 10 list of the Facebook applications that require this information when users connect to them.
What’s the biggest resolution everyone makes on Jan. 1? Lose weight and be healthier. There are several Facebook applications that can help with this goal and other popular New Year’s resolutions, such as traveling, finding a new job, and reading more.
After a deadly mass shooting at an elementary school in Connecticut, people all over Facebook offered support for the families, teachers, and everyone else affected by the tragedy. Through Causes, a social donation and awareness platform, an online card for those left in the wake now has nearly 2 million signatures — by far the record for a petition on that program. The petition has also been shared on Facebook more than 4 million times.
It’s hard to believe that Thanksgiving is already here. Perhaps even more difficult to swallow is the subsequent holiday season and its accompanying pressures. With Black Friday starting ridiculously early this year, you better be ready to put down the pie and shop. The thought of trying to buy presents to please everyone is more than exhausting. How will you know what to buy? Consult Facebook.
While countless businesses and brands are using Facebook’s platform for profit, many others are utilizing the social network for a selfless cause. Facebook recently pointed out a few organizations that are making a positive difference while using open graph technology.
Causes tend to succeed when properly marketed on Facebook. The social network showed just how powerful the two forces are when combined, publishing a case study about Movember — a movement where men grow mustaches in November to raise awareness and money for men’s health issues, specifically prostate and testicular cancer. Last year, Movember used Facebook for the campaign, earning more than $14 million for the cause.
Pretty much everyone has been guilty at one time or another of posting a cheesy, inspirational Facebook status update. Rainn Wilson, known for playing Dwight Schrute on the U.S. version of popular television show “The Office,” wants to put a stop to the cheese. In a YouTube video, he counters happy-go-lucky Facebook status updates with cold, hard facts. He’s not doing it to be mean, but rather in an effort to stop malaria deaths in Africa, in a partnership with CollegeHumor.
Thunderclap, a mass-messaging service that gained popularity on Twitter, has set its sights on Facebook. Twitter recently booted Thunderclap from operating on its network, so now its organizers are gearing up to run on Facebook.