More than $100 million in charitable donations have been generated during the past 12 months due to the integration of Facebook by JustGiving, Rosalind Holley, the social giving platform’s head of brand, wrote in a guest post for the Facebook Media blog.
It seems like everybody is getting active these days — well, socially active, at least. So it follows that depending on your political viewpoint or social leanings, you might be supporting a lot of different causes from social sites like Facebook. And if you aren’t supporting any causes on Facebook yet, you’ll likely be surprised to know that you have more than one option to do so, and it’s kind of confusing to sort out, so I’ve done the work for you.
In March, Facebook released a guide for causes and nonprofits, advising them on how to reach Facebook users with their pages. The social network announced Wednesday that the guide is now available in four additional languages.
Advice for businesses on Facebook is plentiful, but nonprofit organizations face their own, unique challenges. With this in mind, the social network released a guide Wednesday aimed at helping nonprofits connect with users, as well as a case study featuring the successful efforts on Facebook by grassroots advocacy movement Movember.
Many Facebook users worry about their personal identities being compromised on the social network through unfortunate photos or tagged posts. But a University of Cambridge study shows that it’s possible to gain information such as political affiliation and ethnicity just from seeing Facebook users’ likes. Social security firm Secure.me also published a top 10 list of the Facebook applications that require this information when users connect to them.
What’s the biggest resolution everyone makes on Jan. 1? Lose weight and be healthier. There are several Facebook applications that can help with this goal and other popular New Year’s resolutions, such as traveling, finding a new job, and reading more.
After a deadly mass shooting at an elementary school in Connecticut, people all over Facebook offered support for the families, teachers, and everyone else affected by the tragedy. Through Causes, a social donation and awareness platform, an online card for those left in the wake now has nearly 2 million signatures — by far the record for a petition on that program. The petition has also been shared on Facebook more than 4 million times.
It’s hard to believe that Thanksgiving is already here. Perhaps even more difficult to swallow is the subsequent holiday season and its accompanying pressures. With Black Friday starting ridiculously early this year, you better be ready to put down the pie and shop. The thought of trying to buy presents to please everyone is more than exhausting. How will you know what to buy? Consult Facebook.
While countless businesses and brands are using Facebook’s platform for profit, many others are utilizing the social network for a selfless cause. Facebook recently pointed out a few organizations that are making a positive difference while using open graph technology.