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5 Facebook Consumer Interaction Drivers From Sigmund Freud

Guest Writer — Fri, 17 May 2013 13:47:04 +0000

Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?

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The Mobile Evolution Of The Branded Facebook Experience

Guest Writer — Fri, 03 May 2013 11:03:20 +0000

It was a sunny morning back in August 2008 when Stuzo launched its first-ever experience on a Facebook page for “Gossip Girl.” Back then, our engineers were still coding in Facebook Markup Language, and the creative was constrained to 520 pixels.

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Facebook Product Manager Kate O’Neill Discusses Graph Search, New News Feed With WBZ-TV

David Cohen — Mon, 25 Mar 2013 13:27:34 +0000

Facebook Product Manager Kate O’Neill spoke with Boston CBS affiliate WBZ-TV about new and revamped features recently introduced by the social network, including Graph Search and its redesigned News Feed.

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STUDY: Super Bowl Ads Boost Facebook Likes

David Cohen — Thu, 07 Feb 2013 11:24:59 +0000

How did running TV ads during CBS’ broadcast of Super Bowl XLVII affect brands’ like totals for their Facebook pages? Social marketing solutions provider SocialCode found that brands that advertised during the big game saw Facebook fan increases 2.7 times higher than non-advertisers, when compared with previous fan growth.

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‘Iron Man 3′ Lit Up Facebook During Super Bowl Blackout

Justin Lafferty — Wed, 06 Feb 2013 15:53:56 +0000

After the lights went out in the Superdome during Super Bowl XLVII, Facebook users flocked to the page for blockbuster movie Iron Man 3, which was the first ad shown after the blackout. According to new statistics from Facebook analytics and advertising company Optimal, Iron Man 3 showed the highest fan growth of any Super Bowl advertiser.

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Facebook Apps Bring Super Bowl Spectators Together

Justin Lafferty — Fri, 01 Feb 2013 14:49:58 +0000

Even if you’re at a huge Super Bowl party this Sunday, you’ll probably be checking Facebook on your phone or tablet. Maybe you want to congratulate your friend in Baltimore or talk some trash to a buddy in San Francisco. There are several Facebook-integrated applications that look to enhance your Super Bowl XLVII experience, such as FanCake and SportStream.

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Mom And Daughter Reunite Through Facebook After 48 Years

Justin Lafferty — Thu, 19 Jul 2012 19:49:38 +0000

While Facebook may serve as a hindrance for high school reunions, the social network recently helped a mother and daughter reconnect after more than 40 years.

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NBC’s ‘Today’ Tops 1M Facebook Likes

David Cohen — Wed, 18 Jul 2012 16:45:30 +0000

NBC’s “Today” topped 1 million likes on Facebook earlier this week, tallying 1,006,765 at the time of this post.

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Some Women Primp To Extremes To Look Good On Facebook

Justin Lafferty — Tue, 10 Jul 2012 15:28:52 +0000

When you’re choosing your Facebook profile image, how long does it take? Maybe a few minutes? A CBS station in Miami reports that some women are going to extremes to make sure they look great in their profile picture, even getting cosmetic surgery.

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New Facebook Game Aiming For A Big Bang

David Cohen — Fri, 30 Sep 2011 16:43:06 +0000

CBS comedy “The Big Bang Theory“ and its geeky cast of characters strike a chord with many people, as the show’s fan page boasts more than 16 million likes, so why did it take so long for the debut of a Facebook game based on the series?

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Find The Best Fourth Of July Fireworks On Facebook

Jennifer Moire — Fri, 01 Jul 2011 17:22:56 +0000

No big plans for the Fourth of July? No worries! Learn more about some of the nation’s largest Independence Day celebrations on Facebook.
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