CBSSports.com‘s coverage of the 2012 National Football League Draft, which kicks off Thursday night, will include a social desk dedicated to monitoring Facebook and Twitter for social buzz.
March Madness is in the air, with Selection Sunday and the NCAA Men’s Basketball Tournament approaching, and CBSSports.com and Lowe’s teamed up on a Facebook photo contest geared toward college hoops fans.
Eager to start picking their brackets, Facebook users have begun flocking to the leading bracket applications by the thousands since the beginning of the month. The three most popular applications are developed by Citizen Sports, Watercooler, and CBSSports.com each have distinct business objectives from one another. The applications have driven over 500,000 visitors so far this month.