Malala Yousafzai – who survived an Oct. 9, 2012, assassination attempt by the Taliban in Pakistan, where she was targeted for voicing her options about women’s rights and education — became the world’s youngest Nobel Peace Prize winner last Friday, and she shared her reaction on the Malala Fund Facebook page.
One of the most effective ways for celebrities and public figures to drive engagement on Facebook is by hosting question-and-answer sessions, and conversational marketing platform BumeBox – a new partner in the social network’s Public Content Solutions program — is making the launching and moderation of those Q&As easier via its social dashboard.
The 66th Annual Primetime Emmy Awards ceremony will be held at the Nokia Theatre L.A. Live in Los Angeles Monday, and while not everybody will leave holding a golden statue, some celebrities will be holding a new device from Facebook on the red carpet.
Facebook Co-Founder and CEO Mark Zuckerberg spent some time discussing public content during the company’s second-quarter earnings call Wednesday, mentioning efforts the social network has undertaken to better connect with the media and public figures.
Facebook announced the release last week of Facebook Mentions, an application aimed at helping celebrities and public figures manage their presence on the social network. What do celebrities think of the app so far? None other than William Shatner shared his opinions about Facebook Mentions in a Tumblr post, comparing it to the social network’s Pages Manager app.
It was reported last August by AllThingsD that Facebook was testing an application enabling celebrities or their page administrators to monitor mentions on Facebook via mobile and respond to fans. Nearly one year later, the social network announced the introduction of Facebook Mentions, the latest app from its Facebook Creative Labs initiative.
Facebook detailed the changes to its News Feed algorithm that were reported earlier, saying in a Newsroom post that average referral traffic to media sites has leapt by more than 170 percent in the past year.
Facebook Strategic Partnerships Lead for Music and Entertainment Charles Porch talked celebrities, fan engagement, and TV-show promotion with Variety Editor-in-Chief, Digital Andrew Wallenstein at the Variety Entertainment and Technology Summit last week in Marina Del Rey, Calif.
If Facebook ever officially rolls out its “VIP application” for celebrities that was reported on earlier this week, perhaps those celebrities can use the app to try to crack the Facebook Weekly Highlights list the social network debuted Thursday in the Trends section of its Newsroom.
Facebook is testing a new application, but unless you’re a celebrity or you manage social media for one, you won’t be included in the social network’s test pool.