Consumers’ choices to interact with businesses and nonprofits are very similar on Facebook and via email, according to a new study from engagement marketing firm Constant Contact and market research firm Chadwick Martin Bailey.
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Consumer brands have been very reliant on the like button as part of the sharing experience on Facebook, but soon they might become less so.
Brand managers should become big fans of Facebook fans, according to the results of a new study from Constant Contact and Chadwick Martin Bailey.
