Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of Microsoft Co-Founder and Chairman Bill Gates discussing charity partnership group Giving Tuesday; as well as the photo atop the post, behind the scenes on the set of The Hobbit, from Director Peter Jackson.
Like most nonprofits, the PKD Foundation aims to raise awareness of the issue it seeks to solve. Greater awareness leads to greater interest from scientists, politicians, and potential donors in working for a cure.
The holiday season is the season of giving, and Charitable Checkout developed a solution for brands on Facebook to incorporate giving into their marketing efforts by offering users of the social network rewards for donating to causes.
For the third consecutive year, direct marketing company Publishers Clearing House will hold its “The Give Back” charity initiative, which allows Facebook users who like the PCH page to vote once per day for their favorite of three selected charities.
Toy retail giant Toys “R” Us is revving up its 10th annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation, with some help from National Basketball Association legend Shaquille O’Neal, who will reprise his role as Shaq-a-Claus.
Caribou Coffee is brewing up a social campaign to help benefit CancerCare, a national organization that provides professional services for people managing the emotional and financial challenges of cancer.