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Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Non-Facebook Causes Site May Cause Confusion

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It seems like everybody is getting active these days — well, socially active, at least. So it follows that depending on your political viewpoint or social leanings, you might be supporting a lot of different causes from social sites like Facebook. And if you aren’t supporting any causes on Facebook yet, you’ll likely be surprised to know that you have more than one option to do so, and it’s kind of confusing to sort out, so I’ve done the work for you.

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Facebook Officers, Directors Exercise RSUs

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A host of Facebook officers and directors submitted Form 4 filings to the Securities and Exchange Commission Monday detailing their exercising of restricted stock units and sales of class-A common shares in the company: Chief Operating Officer Sheryl Sandberg, Vice President of Business and Marketing Partnerships David Fischer, outgoing Chief Financial Officer David Ebersman, Chief Product Officer Chris Cox, Chief Technology Officer Mike Schroepfer, VP and General Counsel Colin Stretch, Director Susan Desmond-Hellmann, Chief Accounting Officer Jas Athwal, and Directors Donald Graham, Erskine Bowles, Marc Andreessen, and Peter Thiel.

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Are We Certain Facebook Is Doomed, Vivek Wadhwa?

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Vivek Wadhwa, a research professor at Stanford University, published a diatribe on LinkedIn a few months ago titled, “Facebook Is Doomed.” Contributing to the debate on the medium- and long-term sustainability of one of the biggest social networks is undoubtedly a healthy endeavor. However, this excessive public statement distinguishes itself with rather frivolous arguments on Wadhwa’s part.

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