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Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

Facebook Announces Three Anti-Ebola Initiatives

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Facebook co-founder and CEO Mark Zuckerberg and his wife, Priscilla Chan, donated $25 million to the U.S. Centers for Disease Control Foundation last month to aid the fight against the Ebola virus, and the social network announced Thursday that it is joining the fight with three related initiatives — offering an easy way for users to donate to the cause, teaming up with UNICEF to provide information and working with NetHope to connect medical and aid workers in affected regions.

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#WakeUpSelfies to Invade Your Facebook News Feeds Like the Virtual Undead!

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Warning! Zombies are continuing to dominate our popular culture. And, beyond The Walking Dead or Ebola chatter, the apocalypse has infected Facebook, as evidenced by recent images of your friends (and strangers) in barely reanimated states attacking your News Feeds. Happy Halloween? Not quite. It’s another way you’re about to get tagged into participating in an event — and you’ll probably do so against your will, like someone suffering an infectious bite. #WakeUpSelfies are headed your way!

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Publishers Clearing House Brings ‘The Give Back’ Back to Facebook for Year Four

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For the fourth consecutive year, Publishers Clearing House launched its “The Give Back” social media giving campaign as part of its relationship with St. Jude Children’s Research Hospital, but this time around, there’s a new twist: Rather than voting on which charities will receive charitable donations, St. Jude is guaranteed $150,000, and Facebook users who like the PCH page can add up to $50,000 to that total by playing games.

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