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8 Steps To Optimize Your Facebook Page In 2014

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In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.

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Small And Medium Business Council: Facebook’s Next Move To Embrace Its SMB Community

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Facebook Global Director of Small Business Dan Levy announced last November that the social network had more than 25 million active small business pages, and the latest initiative aimed at strengthening the company’s bond with that explosive market segment took flight last week, when the newly formed Small and Medium Business Council met at Facebook’s headquarters in Menlo Park, Calif.

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10 Years Of Facebook Bring 10 Compelling Stories

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With Facebook celebrating birthday No. 10 Tuesday, the social network took the occasion to remind its users that it’s not all about cat pictures, check-ins, and complaining about the weather. Ten Stories — some happy, some not so much — illustrate how Facebook has brought people together during its 10-year existence, and each of the 10 stories, contributed by users of the social network, is compelling in its own way.

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Facebook Sponsored Stories Are Dead: The Rise Of Ubiquitous Social Context

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Facebook announced last Thursday that it would begin phasing out sponsored stories. No new ads can be created from this point on, while previously purchased inventory will run through April 9. The controversial ad unit typically featured friends’ interactions with pages or applications, and they would inform you if those friends liked sponsored pages. While the ad unit was popular with advertisers, this often wasn’t the case for consumers, and its demise was foretold by Facebook as early as last June. Rolled into this change, however, is a significant revamp and net increased visibility for “social context.”

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