Only 30 of the top 500 online retailers, or just 6 percent, have added the option of logging in with Facebook to their account-creation process, and of those 30, 30 percent are shooting themselves in the foot by requiring users to create separate password for their sites, according to the results of a new study from Sociable Labs.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Facebook pranksters have struck again. Earlier this year, users played with a Facebook contest to send rapper Pitbull to the most remote Walmart possible — Kodiak, Alaska. Now a contest sponsored by Chegg and Papa John to send singer Taylor Swift to perform at a high school or college has been taken over. There’s a campaign to send Swift to Horace Mann School for the Deaf in Allston, Mass.
