When it comes to like totals for the auto industry, pages for entire brands top the list, with No. 1 Audi at well over 7.4 million. But when it comes to engagement (likes, comments, and shares), nine of the top 10 pages are devoted to individual models, according to a new study by social benchmarking platform Unmetric.
So General Motors is back on Facebook. Less than one year after its very public split from Facebook, right before the social network’s initial public offering, the old-school advertising behemoth is back and is looking to Facebook — specifically Facebook mobile — to help add luster to the launch of its new Chevrolet Sonic, aimed at young people. So why? And why now? What’s changed since May 2012? Has GM adjusted its opinion of the potential of Facebook as an advertising vehicle? Or has Facebook learned from the experience and figured out how to sell its advertising story to brands with deep pockets like GM?
A few days before Facebook’s initial public offering last year, General Motors pulled its $10 million advertising campaign from the social network, unhappy that it didn’t have the control over ads it sought. But now it appears that the two sides have reconciled their differences. Ad Age reported Tuesday that GM is back in the mix as a Facebook advertiser.
Despite the fact that social media has been a major component of recent editions of the annual South By Southwest gathering in Austin, Texas, social software company Expion found that sponsors of SXSW 2013 did next to nothing to maximize their marketing opportunities on Facebook.
Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform Unmetric show that Audi and Mercedes Benz USA have been two of the most effective automotive companies on Facebook, while Infiniti is the fastest-growing car company on the social network.
Brands nowadays shouldn’t just pick one channel — Facebook, YouTube, or Twitter — to promote their message, but rather embrace an integrated approach. Thismoment, a Facebook Preferred Marketing Developer, announced Tuesday the launch of DEC 4, its newest platform. DEC 4 allows brands to easily manage a consistent presence among Facebook and other social media sites.
How often do you post to a company’s Facebook page and receive direct feedback? Your chances at getting a response are better if you’re talking to a telecommunications company or an airline, according to a study from Socialbakers.