Chevrolet - AllFacebook

GM Is Back On Facebook, But Is It To Make Fans?

Guest Writer — Thu, 18 Apr 2013 14:07:17 +0000

So General Motors is back on Facebook. Less than one year after its very public split from Facebook, right before the social network’s initial public offering, the old-school advertising behemoth is back and is looking to Facebook — specifically Facebook mobile — to help add luster to the launch of its new Chevrolet Sonic, aimed at young people. So why? And why now? What’s changed since May 2012? Has GM adjusted its opinion of the potential of Facebook as an advertising vehicle? Or has Facebook learned from the experience and figured out how to sell its advertising story to brands with deep pockets like GM?

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GM, Facebook Renew Advertising Relationship

Justin Lafferty — Tue, 09 Apr 2013 18:40:50 +0000

A few days before Facebook’s initial public offering last year, General Motors pulled its $10 million advertising campaign from the social network, unhappy that it didn’t have the control over ads it sought. But now it appears that the two sides have reconciled their differences. Ad Age reported Tuesday that GM is back in the mix as a Facebook advertiser.

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SXSW 2013 Sponsors’ Facebook Efforts Lacking

David Cohen — Thu, 14 Mar 2013 11:18:43 +0000

Despite the fact that social media has been a major component of recent editions of the annual South By Southwest gathering in Austin, Texas, social software company Expion found that sponsors of SXSW 2013 did next to nothing to maximize their marketing opportunities on Facebook.

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INFOGRAPHIC: Audi, Mercedes-Benz Lead The Pack On Facebook

Justin Lafferty — Thu, 14 Feb 2013 18:53:13 +0000

Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform Unmetric show that Audi and Mercedes-Benz USA have been two of the most effective automotive companies on Facebook, while Infiniti is the fastest-growing car company on the social network.

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Thismoment Launches Newest Facebook Marketing Platform: DEC 4

Justin Lafferty — Tue, 09 Oct 2012 13:20:12 +0000

Brands nowadays shouldn’t just pick one channel — Facebook, YouTube, or Twitter — to promote their message, but rather embrace an integrated approach. Thismoment, a Facebook Preferred Marketing Developer, announced Tuesday the launch of DEC 4, its newest platform. DEC 4 allows brands to easily manage a consistent presence among Facebook and other social media sites.

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AllFacebook Stats Test-Drives 10 Auto Brands’ Facebook Pages

David Cohen — Tue, 17 Jul 2012 14:55:38 +0000

Our friends at AllFacebook Stats chose 10 automotive brands and analyzed their Facebook pages to see how they engaged with fans.

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Which Industries Are Best At Facebook Engagement?

Justin Lafferty — Wed, 27 Jun 2012 14:55:44 +0000

How often do you post to a company’s Facebook page and receive direct feedback? Your chances at getting a response are better if you’re talking to a telecommunications company or an airline, according to a study from Socialbakers.

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