Earlier this month, Facebook announced the launch of a new ad product aimed at helping brands target Hispanic users, as well as the hire of former Univision Vice President of Network and Interactive Sales Christian Martinez as head of U.S. Hispanic sales. Martinez offered more details on the social network’s Hispanic marketing goals in an interview with Portada.
The DMA 2013 conference in Chicago this week will have some Facebook flavor, as the social network will host four discussions at McCormick Place West.
The National Football League’s New York Giants and New York Jets may share MetLife Stadium in East Rutherford, N.J., but there is no love lost between the co-tenants or their fans. As the teams prepare to kick off their annual preseason battle Saturday night, the Facebook Data Science Team examined how the two squads and their supporters match up on the social network.
Virginia Beach, Va., is the most fit U.S. city on Facebook, the social network concluded by examining fitness-related mentions, check-ins, and use of fitness applications in cities with at least 200,000 users over a three-month period.
People love listening to music through Facebook-connected applications such as Pandora, Songza, and Spotify. As Facebook noted in a Stories post Tuesday, more than 110 million songs, albums, and radio stations have been played 40 billion times through apps that use Facebook’s Open Graph. Facebook took a highly visual at how songs trend across the country.
UPDATED: The trademark lawsuit against Facebook by Timelines.com over the social network’s use of the term “timeline” as the name of its profile design was set to kick off Monday in the U.S. District Court, Northern District of Illinois in Chicago, but Bloomberg reported Monday afternoon that proceedings would be delayed until Tuesday afternoon, or postponed until May 7 for a status conference. U.S. District Judge John W. Darrah offered no explanation for the delay, according to Bloomberg.
People on Facebook love to post about Valentine’s Day — whether it’s talking about how amazing their significant other is, or lamenting the commercialization of Feb. 14. Facebook released an infographic Thursday through Facebook Stories, showing how people are engaging with the holiday on the social network.
Social gifting, which is becoming wildly popular on Facebook, has largely been conducted through gift cards and major retailers. Boomerang wants to make social gifting a local experience. The Chicago-based program is expanding to New York, Indianapolis, and Austin, Texas, offering small businesses and local retailers a chance to get in on the social gifting fun.
Zynga’s days as the top dog in the Facebook gaming world appear to be fading. As challengers such as Kixeye and King.com emerge, taking up more of a share in the Facebook gaming ecosystem, Zynga’s financial stake has decreased. Sister site Inside Social Games reported Tuesday that Zynga has laid off more than 100 employees from its Austin office and plans to close its Boston studio.
“Clear eyes. Full hearts. Can’t lose.” Readers may remember this motto from former NBC hit series “Friday Night Lights,” but it has also found a home on the Facebook page of Republican presidential nominee Mitt Romney.