The 2014 Major League Baseball season started early for the Los Angeles Dodgers and Arizona Diamondbacks, who played two games in Sydney, Australia, last weekend, but most fans will celebrate their respective teams’ Opening Days this week. Which clubs are entering the 2014 campaign with the most momentum on Facebook?
Chicago White Sox
Major League Baseball recently had its geographical rivalry week, where teams played interleague series against their closest foes. The New York Yankees took on the New York Mets, and the Los Angeles Dodgers and Los Angeles Angels of Anaheim battled it out, as did the Oakland A’s and San Francisco Giants. We know how the teams did on the field, but who won the rivalry battles on Facebook? We dug through PageData numbers to find out.
While most baseball fans either love or hate the New York Yankees, the team is growing in Facebook popularity. Already the most-liked baseball team on Facebook, the Yankees have added the most likes this past week of any Major League Baseball team, and by a wide margin. The team that has gained the second-most likes this week is the Los Angeles Dodgers, followed by the Boston Red Sox, and the Atlanta Braves.
The Major League Baseball team atop PageData‘s people talking about this leader board happens to be at the bottom of its division. The Los Angeles Dodgers, who are in last place in the National League West, are the most-talked-about team on Facebook right now, with an increase in 79,737 people discussing the club this week. In second place are divisional rivals the San Francisco Giants.
If you are a Facebook fan of the New York Yankees, Chicago Cubs, San Francisco Giants, Chicago White Sox, San Diego Padres, Miami Marlins, Washington Nationals, Atlanta Braves, or Los Angeles Angels of Anaheim, you might have been a little alarmed Thursday, and not because of anything that happened on the field. A Major League Baseball employee reportedly hacked into those teams’ Facebook pages and posted funny and obscene messages, ranging from an announcement of a star player’s sex change to a dig at President Barack Obama.
Social media agency Enter:new Media teamed up with Cleveland Indians fan blog Did The Tribe Win Last Night, on a competition to see which Major League Baseball team in the Indians’ division, the American League Central, can score the most Facebook engagement.