Chicharito

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

WORLD CUP: Most Social Matches, Goals, Countries, Players On Facebook During Group Stage

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The opening match of 2014 FIFA World Cup Brazil was the most social thus far, according to the Facebook Data Science Team, while the goal by Javier “Chicharito” Hernández in Mexico’s 3-0 win over Croatia was the most social goal, host nation Brazil topped all countries in tournament-related conversations, and Neymar of Brazil was the player who generated the most buzz.

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WORLD CUP: Final Group A Matches Bring 41M+ Interactions From 18M Facebook Users

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The Group A matches of 2014 FIFA World Cup Brazil concluded Monday, with host Brazil winning the group by defeating Cameroon 4-1, while Mexico also advanced to the tournament’s elimination round with a 3-1 victory over Croatia. According to the Facebook Data Science Team, the simultaneous matches led to more than 41 million interactions (posts, comments, and likes) on the social network, from some 18 million users.

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