Filter this: Instagram topped the 300 million user mark, co-founder and CEO Kevin Systrom revealed in a blog post, in which he also announced that the Facebook-owned photo- and video-sharing network was adding verified badges for celebrities, athletes and brands, as well as deactivating spammy accounts.
The battle spoons have come out. In an interview with the San Francisco Chronicle, Chobani Chief Marketing Officer Peter McGuinness declared, “2014 is the year of the yogurt wars.” With Super Bowl Sunday on the horizon, we’re about to witness the first of many battles. Greek yogurt titans Oikos, Yoplait, and Chobani are all looking to capitalize with primetime spots during Super Bowl XLVIII, but is reach all they’re after? If so, they’re making a mistake. In a market that accounted for $7.6 billion in sales in 2013, there’s already a high level of general awareness. More than starting the conversation, brands need to work on shaping it, and influence in the Greek yogurt market is the holy grail. For that, brand advocacy is key, and Facebook is an open door.
Major sporting events are always pretty popular on Facebook. Until Election Day, Super Bowl XLVI was the most-talked-about event on Facebook, with the San Francisco Giants’ World Series win also on the list. But how do other sports match up on the social network? Buildmuscle.org dug a little deeper to see what kind of power sports have across the social spectrum.