Chobani

Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

The Yogurt Games On Facebook: Influence Vs. Sentiment

Yogurt304

The battle spoons have come out. In an interview with the San Francisco Chronicle, Chobani Chief Marketing Officer Peter McGuinness declared, “2014 is the year of the yogurt wars.” With Super Bowl Sunday on the horizon, we’re about to witness the first of many battles. Greek yogurt titans Oikos, Yoplait, and Chobani are all looking to capitalize with primetime spots during Super Bowl XLVIII, but is reach all they’re after? If so, they’re making a mistake. In a market that accounted for $7.6 billion in sales in 2013, there’s already a high level of general awareness. More than starting the conversation, brands need to work on shaping it, and influence in the Greek yogurt market is the holy grail. For that, brand advocacy is key, and Facebook is an open door.

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