A large banner ad for Citi appearing prominently under the cover photo on the timeline page for Starbucks: Is Facebook testing yet another advertising unit? No: It’s probably just adware.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. Facebook has been tweaking and testing its ad offerings quite a bit over the past several weeks, but if any users are seeing large banner ads across the top of their profile pages, those are the result of adware, and not the doing of the social network.
