Christmas

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Newly Engaged Couples on Facebook; Statistics, and How Marketers Can Target Them

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Is there a change in Facebook users’ habits after they become engaged (as in engaged to each other, not to content on the social network)? Yes, according to Facebook, which said in a post on the Facebook for Business page that engaged men send 1.4 times more messages than average male users between the ages of 20 and 30, and they are also responsible for 1.2 times more wall posts and 1.2 times more check-ins. And engaged women upload 1.3 times more photos than average female users aged 20 through 30, and they also account for 1.4 times more check-ins and 1.3 times more wall posts.

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Dear Santa, Please Bring Me Better Facebook Features

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Dear Santa,

My name is Heather. You don’t know me. I’m Jewish, so growing up I once spent the entire year trying to guilt my parents into buying me a $100 American Girl Doll, instead of just penning you a simple request. I was eventually successful, but I remember feeling that corresponding with you would have been much easier. I hold onto that childhood memory as I write to you today.

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INFOGRAPHIC: Facebook Ads Lead To More Interaction Over The Holidays

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Brands on Facebook have been advertising aggressively during this holiday season, knowing that people are willing to buy. New figures released by Kenshoo Social show that people are also more willing to like, comment on, and share Facebook ads around this time. The study found that the return on ad spend for U.S. retailers from Facebook ads hit $10.95 on Cyber Monday, and direct sales revenue through Facebook ads on that day spiked to 129 percent over the daily seasonal average.

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