One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
Facebook has been named as an associate member of the Cellular Operators Association of India, which represents mobile service providers and telecommunications equipment manufacturers in that country.
Social media management system Sprinklr announced the closing of a $40 million series-D investment round from Iconiq Capital, Intel Capital, and Battery Ventures, adding that the new funds will help speed its entry into the paid social market.
Global networking company Netgear announced at 2014 International CES in Las Vegas that it is teaming up with Facebook to provide Wi-Fi to small businesses, and the Facebook Wi-Fi service will be available free-of-charge to users of the social network who check in at those businesses’ Facebook pages.
Cisco Systems CEO John Chambers said at the Interop New York 2013 conference Wednesday that it is working with Facebook to provide free Wi-Fi in public places, including hotels and retail stores, for users who login with Facebook, Reuters reported.
Facebook will live-stream all three keynote addresses from the Grace Hopper Celebration of Women in Computing, which will be held Oct. 2 through 5 in Minneapolis.
Facebook’s political-action committee, fbPAC, continued to hit its like button more for Republicans than Democrats in 2012, as CNNMoney reported that GOP politicians raked in $140,000 from the social network through September, compared with $127,000 for Democrats.