It’s no secret that Facebook in recent years has become a data company. The more data Facebook has about its users — such as gender, education, likes, and location — the better it can serve targeted ads. But Facebook has to strike a cautious balance with regard to targeting. Whereas many users see ads that are wholly irrelevant, many others feel that Facebook can be too invasive when it comes to advertising.
The Summer Olympic Games in London have proven to easily be the most social Olympics to date. Recently released statistics from Facebook and from Wildfire Interactive show just what people are posting about — everything from American gymnast Gabrielle Douglas to Procter & Gamble, an official Olympic sponsor.
Not long after an Australian bank announced that it planned to offer the ability to send money and pay bills through Facebook, American financial giant Citibank posted an interesting message to its Facebook page, asking fans if they would bank through Facebook, if given the chance.
It has been a rocky road for Facebook after its initial public offering. The reports of several Facebook underwriters were released today, as analysts feel that the company will be fine long-term, but there are still some lingering doubts about turning mobile usage into money.