Yahoo today announced that they are acquiring Citizen Sports, a company that creates fantasy sports leagues for Facebook, iPhone, Android and other devices. The acquisition is meant to enhance Yahoo’s position in social games and fantasy sports, and “strengthen Yahoo!’s social strategy of enriching, aggregating and distributing social content from across the entire Web, and offering a highly customizable social experience.”
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Eager to start picking their brackets, Facebook users have begun flocking to the leading bracket applications by the thousands since the beginning of the month. The three most popular applications are developed by Citizen Sports, Watercooler, and CBSSports.com each have distinct business objectives from one another. The applications have driven over 500,000 visitors so far this month.
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