Subway has a pretty tasty deal with CityVille players. Those who play the popular Facebook game can build a Subway restaurant into their city, in return, Subway gives the player a coupon to be redeemed in-store. When the coupon is used, the player then gets a code for CityVille bonuses. An expert panel discussed this and other ways that brands can build loyalty with fans through Facebook in one of the final events of the AllFacebook Marketing Conference in New York.
Cities expand, and so does CityVille, as developer Zynga rolled out an expansion to the Facebook game, CityVille Downtown, giving players more space to add buildings, as well as new premium businesses.
Ownership has been the key word at Facebook game developer Zynga this week.
For Facebook game developer Zynga, the launch of social game platform Zynga.com later this month can be seen as a way to reduce its dependence on the social network.
Classic Hasbro games have become popular on Facebook, and now that could move in the other direction thanks to an exclusive partnership with Zynga.
CityVille, Zynga’s latest hit game which surpassed FarmVille in size back in December, has been on a tear lately, surpassing 100 million monthly active users as of yesterday.
Usage of CityVille during the holidays reflects vacations and shortened workdays.
Facebook’s CityVille becomes Zynga’s fastest-growing social game ever, reaching about 20 million users a mere eleven days after its launch.