Page post ads in Facebook’s News Feed are becoming the ad unit of choice for marketers on the social network, mainly due to their return on investment performance, according to a study released Monday by Facebook advertising platform Nanigans.
Who says Facebook ads don’t work? Brendan Irvine-Broque, the director of growth at PageLever, wanted to get rid of a sizable vinyl record stash. So he spent $150 to promote an event, inviting people to come purchase records at $3 a pop. At the end of the day, Irvine-Broque had $10,000 in his hands.
Facebook’s move to allow advertisers to purchase sponsored stories exclusively targeted to mobile news feeds is apparently paying off, at least according to Facebook and social advertising outfit TBG Digital, and if the social network and brands can sustain the momentum, it may present a solution to Facebook’s oft-reported mobile revenue woes.
Email marketers: Don’t forget about Facebook. According to email marketing firm GetResponse, 91.3 percent of your counterparts who include social sharing icons in their campaigns incorporate Facebook.