Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.
With Facebook’s first-quarter earnings call set for Wednesday after the close of trading, digital marketing agency 3Q Digital offered a preview of the social network’s potential advertising results by sharing data from its clients across a variety of advertiser objectives and verticals.
Predictive media-optimization-technology provider Kenshoo, a Facebook Strategic Preferred Marketing Developer, examined key metrics and benchmarks for paid search and social advertising in the first quarter.
Facebook Preferred Marketing Developer and application developer im.mk bolstered its Embed Social platform with a subscribe button that brands can embed anywhere on their websites to encourage visitors to agree to receive Facebook notifications.
How did natural diet company Beyond Diet fatten up after a Facebook advertising campaign focused on third-party partner categories data? Online advertising agency Quality Score and Adquant, a Facebook Preferred Marketing Developer, offered details on the successful effort.
In our own version of A Look Back on Facebook, we had the opportunity to sit down with Franco Puetz around this time last year. He shared his take on social strategy and how he handles his campaigns. Let’s look at how his predictions did, and how strategies have evolved.
Ad revenue accounted for $2.34 billion of Facebook’s fourth-quarter-2013 revenue total of $2.59 billion, so it’s no surprise that the social network’s advertising results and initiatives were the topic of the lion’s share of discussion during its earnings call Wednesday.
Facebook still dominated among social networks driving users to retail sites in the fourth quarter of 2013, but it continues to face growing threats from both Pinterest and, surprisingly, Tumblr, according to results from the Q4 2013 Social Media Intelligence Report from Adobe, released Monday.
With Facebook’s fourth-quarter earnings call set for Wednesday, Jan. 29, digital marketing company Kenshoo provided a look at its analysis of more than 115 billion fourth-quarter ads on the social network, in infographic form.
Like most nonprofits, the PKD Foundation aims to raise awareness of the issue it seeks to solve. Greater awareness leads to greater interest from scientists, politicians, and potential donors in working for a cure.