Facebook is beefing up its custom audiences ad-targeting options, adding multi-product ads, which allow brands to feature three products within a single ad unit, as well as enhancements to custom audiences for websites.
Facebook announced two updates to its App Insights, aimed at giving developers a more clear look at actions users perform with their applications, as well as interactions that drive users to those apps.
The Audience Operating System from analytics company Acxiom is now integrated into the Shift Open Marketing Cloud, tying comprehensive data and media buying together, the two companies announced Tuesday.
What if an underwear manufacturer finds that Facebook continually rejected its ads, which featured models wearing its underwear? When MeUndies was confronted with that very dilemma, it responded in a tongue-in-cheek fashion, and it found that its ads with images of stick figures actually delivered higher click-through rates.
Legend has it that when famous bank robber Willie Sutton was asked why he targeted banks, he replied, “Because that’s where the money is,” and the same logic applies to why Facebook’s quarterly earnings calls devote so much time to advertising. The social network’s first-quarter earnings call Wednesday was no exception.
Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.
With Facebook’s first-quarter earnings call set for Wednesday after the close of trading, digital marketing agency 3Q Digital offered a preview of the social network’s potential advertising results by sharing data from its clients across a variety of advertiser objectives and verticals.
Predictive media-optimization-technology provider Kenshoo, a Facebook Strategic Preferred Marketing Developer, examined key metrics and benchmarks for paid search and social advertising in the first quarter.
Facebook Preferred Marketing Developer and application developer im.mk bolstered its Embed Social platform with a subscribe button that brands can embed anywhere on their websites to encourage visitors to agree to receive Facebook notifications.