With Facebook set to report its third-quarter earnings Wednesday, digital marketing agency 3Q Digital offered some insight on how the social network’s advertising changes and focus on mobile impacted some of its largest accounts.
Facebook executives often state that one of their primary goals when it comes to advertising is to serve its users ads that are relevant to their interests. Optimal, a software-as-a-service platform for real-time ad buying and optimization and analytics for Facebook and other social networks, which was acquired by Brand Networks last week, and Civolution, a provider of technology and solutions for identifying, managing, and monetizing content, are taking the social network’s goal one step further, integrating their technologies to serve Facebook ads that are synced to TV commercials being watched by users of the social network.
REPORT: Retailers On Facebook Seeing Click-Through Rates 3.75X Higher, 152% ROI In First Nine Months Of 2013
The retail industry continues to thrive on Facebook, as retailers have achieved click-through rates in the first nine months of 2013 that were 3.75 times higher than the same period in 2012, and they are averaging a 152 percent return on investment, according to a study of more than 150 billion impressions from 100 retailers by Facebook social marketing platform Nanigans.
Global social marketing platform Kenshoo Social examined Facebook advertising performance for its clients in the second quarter of 2013 compared with the first quarter, and the results were positive across the board.
Spruce Media, a Facebook Strategic Preferred Marketing Developer, offered its take on the state of Facebook advertising in the second quarter of 2013 prior to the social network’s earnings call later Wednesday afternoon.
Sterne Agee pressed the like button on Facebook in a research note Monday, rating its stock “buy” and setting a target price of $37 per share, and citing the social network’s mobile progress and growth by its Facebook Exchange real-time ad-bidding product, Barron’s reported.
The various types of sponsored stories offered by Facebook require more financial investment on the part of advertisers, but also deliver far better results, according to the findings of a new report by Salesforce.com, released Tuesday.
Big movies love to market through Facebook, and Facebook page statistics give an accurate view of what’s going on at the box office. CitizenNet recently released a comprehensive study, finding that Facebook behavior is correlated to box-office returns, but at a cost: More than 75 percent of all impressions of non-franchise film content on Facebook are sponsored.
This may not be what anti-advertising Facebook users want to read, but Head of Measurement and Insights Brad Smallwood believes the social network has plenty of room for more ads.