On Black Friday, I posted an update on Facebook with an affiliate link to Amazon’s product page for Razor scooters. Nearly two weeks later, Dec. 6, this update was still showing up in the feeds of friends, only the post had been changed slightly, with a sponsored designation. This is a prime example of Facebook’s domain sponsored stories in action.
Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.
Back in July, we wrote about ecommerce site Limited Run, which shuttered its Limited Pressing Facebook page, claiming that 80 percent of click-throughs to its page from Facebook were initiated by bots, according to a page logger that it built when it found that only 20 percent of click-throughs were actually arriving at its site. Online advertising firm Solve Media took a closer look at the issue of bots and uncovered some alarming statistics.
Facebook’s emphasis on social advertising expressed during its second-quarter earnings call Thursday fell on deaf ears at one company, as ecommerce site Limited Run announced in a strongly worded post on Facebook that it will pull the plug on its Limited Pressing Facebook page “in the next couple of weeks.”
What is the best time to post on Facebook? Consider your Facebook posting of links to share complete today at 4 p.m. ET (1 p.m. PT) — that is, if you want to maximize the number of clicks your content garners, according to a new report from link-shortening service Bit.ly.
Click-throughs on Facebook advertisements have risen 18.5 percent during the third quarter.