Social marketing solutions provider SocialCode reached into Facebook’s executive ranks for its latest hire, tapping Bill Masterson, a former sales director for the social network, as its new chief revenue officer.
Social performance management platform Syncapse reeled in a big fish Tuesday in consumer-packaged-goods giant Reckitt Benckiser, as it was tapped to tie together social media marketing programs on Facebook, as well as Twitter and Google Plus, for brands including Clearasil, Durex, and Lysol.
Companies in the Facebook marketing and advertising sector continue to swallow each other up, and the latest deal in the sector surfaced with Thursday’s announcement that social performance management platform Syncapse will acquire social and search advertising management and intelligence platform Clickable. Terms were not disclosed.
Online advertising solutions provider Clickable wrapped up its series-C investment round, receiving $12 million of financing from American Express plus existing investors Union Square Ventures, Founders Fund, and FirstMark Capital.
Which Facebook advertising opportunities should you bid on, and how much? Clickable can help marketing managers fine tune the answers to those questions.
The Facebook Ads API ecosystem is heating up as Techlightenment is acquired and Clickable releases a new product.