Clickthrough rate

Facebook’s Secret To Making Your Life Easy: Optimized CPM

dennis

In the past six to 10 weeks, we’ve found choosing optimized CPM (cost per thousand impressions) to be magical in our Facebook ads. It improves click-through rate, decreases cost per click, increases fan conversion rates, generates a lower cost per action, and removes stubborn ring around the collar (just kidding on that last one). It shows that Facebook is trying to make success in Facebook advertising possible for the common person, as opposed to a freak result of random ad combinations submitted on a full moon.

Read more

Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!