Social advertising and marketing companies Compass Labs and ShopIgniter announced a partnership that will offer brands access to the former’s audience insights and interest-targeting capabilities and the latter’s social rich media campaigns.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Facebook Thursday will announce a feature for advertisers called action tracking, which will enable them to move beyond likes and track conversions and downstream activity, according to social ad-management software provider Buddy Media, which offered details on the new capabilities in a post on its blog.
Anyone can post a review of a restaurant or product online, and the anonymity of the World Wide Web makes for ample opportunity for those reviews to be less than truthful, whether to surreptitiously promote the subject of the review, or to maliciously attack it. Try clicking on Cliq to see what your Facebook friends have to say.
