Facebook Chief Operating Officer Sheryl Sandberg spoke with Julia Boorstin of CNBC at The MAKERS Conference in Rancho Palos Verdes, Calif., produced by AOL, and she touched on several subjects for segments that will air throughout the business news network’s Business Day programming, including Facebook’s transition to a mobile company, its progress with Madison Avenue, the social network’s A Look Back videos, and Facebook’s focus for the near future.
Facebook’s introduction of Video on Instagram Thursday and its potential impact on Twitter-owned video-sharing application Vine drew mixed reactions from the social media industry and media.
While teenagers may not be enthusiastic about Facebook, the company has a fan in Ashton Kutcher. The actor and angel investor, who is set to play Apple Co-Founder Steve Jobs, recently spoke at the CTIA Conference in Las Vegas, saying that Twitter is too crowded and that Facebook has actually effectively placed its advertisements.
Although Facebook’s stock value has recovered from its initial downfall to about $25 per share, one analyst sees another dip coming, largely because of the prevalence of advertising on the site. Richard Greenfield, a media and entertainment analyst for BTIG Partners, told CNBC that he is not confident about Facebook’s future on Wall Street, noting that advertising on the social network looks more like spam.
Netflix CEO Reed Hastings appeared on CNBC Thursday morning, where he spoke with Julia Boorstin about the Securities and Exchange Commission’s investigation of his Facebook post about Netflix topping 1 billion hours of viewership in June.
Facebook is likely the next company in line to be added to the Nasdaq 100 Index, as CNBC pointed out that the social network is currently the company with the largest market valuation listed on Nasdaq that is not part of the index, and adding that a spot will open Dec. 12, when information-technology-services company Infosys leaves Nasdaq for the New York Stock Exchange.
In an exclusive interview with CNBC, Facebook Chief Operating Officer Sheryl Sandberg touched on several topics, including the social network’s initial public offering and share price slump; the company’s mobile issues; skepticism over advertising on social networks; new business opportunities for Facebook; privacy; and the economy.