Facebook-owned photo-sharing network Instagram now boasts more than 150 million monthly active users, and if Director of Business Operations Emily White gets her way, Instagram will soon be able to boast about generating advertising revenue, as well.
The good news about hashtags on Facebook, from analytics company Simply Measured, is that 20 percent of posts by Interbrand 100 brands, or the top 100 global brands, are using them. The bad news: Simply Measured saw no “measurable change” in the performance of posts with hashtags and those without.
The Ad Makeover application from Dove blows away the competition among apps from brands on Facebook in terms of monthly active users, far outdistancing the second-place app, Windows 8 from Microsoft, according to a new report on brand apps from social benchmarking platform Unmetric.
Social media software company Expion released a suite of new tools Monday, expanding its users’ ability to control their messages across Facebook and other social networks.
Brands have an overwhelming presence on Facebook, but has that transferred into the site’s photo-sharing network, Instagram? New figures from Simply Measured show that more brands are becoming hip to Instagram, as 67 percent of the Interbrand 100 (top companies such as Coca-Cola, McDonald’s, and Disney) have a presence on the site, compared with 57 percent in February.
The industry advisory board for social performance management platform Syncapse was bolstered with the addition of MLA Consulting Founder and former Anheuser-Busch InBev Vice President, Global Connections Maarten L. Albarda.
Facebook announced the formation of its U.K. Advisory Board, aimed at strengthening the relationships between brands and agencies in the U.K. and the social network.
There are varying schools of thought about whether or not a value can be placed on Facebook likes, and social performance management platform Syncapse cast its vote for “yes” by pegging the value of likes to consumer brands on the social network at $174 each and saying that figure has risen 28 percent since 2010.