In January 2010, Facebook had just 337 million users — a figure that has ballooned to roughly 1 billion this year. While Facebook is still most popular in the U.S., the social network has grown in leaps in bounds in countries such as Brazil and India over the past three years. An infographic from Socialbakers illustrates how the demographics of Facebook have changed since 2010.
Facebook filled a post that has been open since February, tapping Google Asia-Pacific Head of Mobile and Social William Easton to lead its operations in Australia and New Zealand, based in Sydney.
Analysis of Facebook likes is hardly a new concept, but digital marketing firm Portent Interactive is taking a unique approach to the process, and it needs the help of 10,000 Facebook users.
Halloween is approaching quickly, and it’s almost time to stock up on the big bags of sugary goodness to pass out to trick-or-treaters. Can’t decide between Skittles, Kit Kat, or Reese’s Peanut Butter Cups? Let Facebook be your guide. Here are the most popular candies on the social network.
Brands nowadays shouldn’t just pick one channel — Facebook, YouTube, or Twitter — to promote their message, but rather embrace an integrated approach. Thismoment, a Facebook Preferred Marketing Developer, announced Tuesday the launch of DEC 4, its newest platform. DEC 4 allows brands to easily manage a consistent presence among Facebook and other social media sites.
Facebook’s open graph can be a powerful tool for brands, provided they know how to use it. As more and more companies look to gain a foothold on the social network, open graph is a key way to foster engagement. Jon Eccles, product manager of social integration for Thismoment, spoke with AllFacebook about how brands are leveraging this technology to both spread the word and create a dialogue with Facebook users.
Users of Facebook and other social networks were thirsty for Coca-Cola in August, as the beverage giant sat atop the growth list for the Optim.al Index for the month, along with pulling in the most likes for the month.
We know that many brands saw rapid gains during the 2012 Olympic Games in London, but how many brands were able to sustain that growth through the 2012 Paralympic Games? Alchemy Social, an Experian company, released a graph showing how popular fan pages attracted more likes through both events.
Social performance management platform Syncapse bolstered its analytics offerings with Thursday’s launch of Syncapse Analytics Suite.
If you’d like to buy every one of Coca-Cola’s Facebook fans an ice-cold Coke, you’d better order up a little more than 50 million of them, as the iconic beverage became the first retail brand to top 50 million likes.
