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Mediabistro Course

Optimize Your Social Media Metrics

Social Media MetricsStarting May 22,  this class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your media activity and make sense of the data you collect. You'll learn how to sift through web analytics, Facebook insights, and Twitter mentions in order to develop a strategy to measure results. Register today!

People Love Pumpkin Spice Lattes So Much, They Crashed Starbucks’ Facebook Contest

pumpkinspice

As summer turns to fall, it’s time for one of Starbucks’ most popular drinks — the pumpkin spice latte. The coffee shop has turned to Facebook for a contest to figure out which city will be the first to sip the sweet java. This contest’s application was so popular that it crashed within one hour of its launch Monday morning. Not to worry, it’s now up and running again. As of Tuesday morning, the town of Clarkesville, Ga. (population 1,742), located 85 miles northeast of Atlanta, is the leader.

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