Collections

Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

Facebook Quietly Phasing Out App Collections

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When Facebook began rolling out its Timeline redesign last March, the social network added features for developers to showcase their applications. Now it appears that one of those features, collections (not to be confused with the collections feature for retailers Facebook tested in late 2012), has been quietly shelved. Existing collections will not be affected, but new ones cannot be created.

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How Will The Facebook Ad Landscape Change In 2013?

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As more users and brands have joined Facebook, the ways that companies market to fans (and potential fans) have changed greatly. At first, marketers were obsessed with getting likes, and then the focus was on engagement. What’s next? Mike Onghai, founder of social marketing platform AppAddictive, feels that companies will start paying more attention to their current fans in an effort to turn likes into sales.

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