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Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!

How Will The Facebook Ad Landscape Change In 2013?

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As more users and brands have joined Facebook, the ways that companies market to fans (and potential fans) have changed greatly. At first, marketers were obsessed with getting likes, and then the focus was on engagement. What’s next? Mike Onghai, founder of social marketing platform AppAddictive, feels that companies will start paying more attention to their current fans in an effort to turn likes into sales.

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