One month after Facebook gave developers more options for Open Graph actions, the site is making it easier for those developers to create engaging stories, as well as to set up collections for users’ Timelines.
Facebook offered more details on the games section being added to Timeline), which Product Manager for Growth and Revenue George Lee discussed at the Game Developers Conference in San Francisco earlier this week.
As more users and brands have joined Facebook, the ways that companies market to fans (and potential fans) have changed greatly. At first, marketers were obsessed with getting likes, and then the focus was on engagement. What’s next? Mike Onghai, founder of social marketing platform AppAddictive, feels that companies will start paying more attention to their current fans in an effort to turn likes into sales.
Facebook launched the second phase of its test of the Collections feature Wednesday, adding some new retail partners to the mix and testing five open graph actions: want, save, add, collect, and wishlist.
Remember five years ago, when brand pages didn’t exist, and companies were forced to erect jimmied personal profiles in order to be seen on the fastest-growing network on the Internet? I certainly do; brand pages alone were a huge step in the Facebook timeline (pun intended), and the opportunities for brand awareness have only grown.
Facebook will leave the pinning to Pinterest for a short while, as the Collections feature it began testing earlier this month is on hold temporarily, presumably so that the social network can optimize the feature for mobile.
While many companies may have felt that Facebook became a competitor with its launch of ecommerce ventures such as Collections and Gifts, others see this as a great start for a flourishing future for Facebook commerce. Rob Wight, CEO of myList, feels that Facebook developing this technology can help companies by providing an established platform.