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VIDEOS: Highlights From Facebook Mobile DevCon 2013

David Cohen — Wed, 29 May 2013 19:38:47 +0000

Facebook held three Facebook Mobile DevCon 2013 events in New York (April 18), London (May 2), and Seoul (May 7), and the social network is making slides from the various sessions and videos available for mobile developers who couldn’t make the events.

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Isobar’s SeeItShopIt Brings Retailers’ Collections To Single Facebook News Feed Posts

David Cohen — Wed, 08 May 2013 10:35:12 +0000

Global digital agency Isobar announced the release of SeeItShopIt, which allows retailers to showcase collections of products within single posts that appear on Facebook users’ News Feeds.

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ShopIgniter Ramps Up Igniter Rich Media Social Marketing Platform

David Cohen — Mon, 15 Apr 2013 14:06:49 +0000

Social rich media marketing platform ShopIgniter is looking to ignite social and mobile advertising with the latest update to its flagship Igniter platform.

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Facebook Makes It Easier For Developers To Create Open Graph Actions

Justin Lafferty — Mon, 08 Apr 2013 15:30:59 +0000

One month after Facebook gave developers more options for Open Graph actions, the site is making it easier for those developers to create engaging stories, as well as to set up collections for users’ Timelines.

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More Details On Games Module In Facebook Timeline

David Cohen — Thu, 28 Mar 2013 12:17:31 +0000

Facebook offered more details on the games section being added to Timeline, which Product Manager for Growth and Revenue George Lee discussed at the Game Developers Conference in San Francisco earlier this week.

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Timeline Redesign Provides Opportunities For Developers To Showcase Their Apps

David Cohen — Wed, 13 Mar 2013 15:43:36 +0000

The redesigned Timeline Facebook introduced Wednesday gives content from applications prominent placement, and the social network is taking steps to ensure that developers can benefit.

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How Will The Facebook Ad Landscape Change In 2013?

Justin Lafferty — Mon, 31 Dec 2012 15:36:16 +0000

As more users and brands have joined Facebook, the ways that companies market to fans (and potential fans) have changed greatly. At first, marketers were obsessed with getting likes, and then the focus was on engagement. What’s next? Mike Onghai, founder of social marketing platform AppAddictive, feels that companies will start paying more attention to their current fans in an effort to turn likes into sales.

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Facebook Launches Collections Test, Part II

David Cohen — Wed, 19 Dec 2012 15:59:03 +0000

Facebook launched the second phase of its test of the Collections feature Wednesday, adding some new retail partners to the mix and testing five open graph actions: want, save, add, collect, and wishlist.

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Facebook Engagement is Up, So Get On Board With New Features

Guest Writer — Wed, 14 Nov 2012 17:42:20 +0000

Remember five years ago, when brand pages didn’t exist, and companies were forced to erect jimmied personal profiles in order to be seen on the fastest-growing network on the Internet? I certainly do; brand pages alone were a huge step in the Facebook timeline (pun intended), and the opportunities for brand awareness have only grown.

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Facebook Temporarily Unpins Collections Test

David Cohen — Fri, 26 Oct 2012 13:40:35 +0000

Facebook will leave the pinning to Pinterest for a short while, as the Collections feature it began testing earlier this month is on hold temporarily, presumably so that the social network can optimize the feature for mobile.

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Is Facebook An Ecommerce Facilitator Or Competitor?

Justin Lafferty — Wed, 24 Oct 2012 19:40:48 +0000

While many companies may have felt that Facebook became a competitor with its launch of ecommerce ventures such as Collections and Gifts, others see this as a great start for a flourishing future for Facebook commerce. Rob Wight, CEO of myList, feels that Facebook developing this technology can help companies by providing an established platform.

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In Search Of The Facebook Want Button

David Cohen — Mon, 15 Oct 2012 10:08:09 +0000

Do you want to play around with Facebook’s want button? Not every user of the social network can. In addition to a want button, Facebook is also testing a collect button, and another like button designed specifically for products.

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Facebook Launches Collections, Allowing People To Buy Items Pictured

Justin Lafferty — Mon, 08 Oct 2012 14:10:35 +0000

How many times have you seen a brand share an image of something that you’d like to buy? Facebook is taking a step toward closing that loop with Collections, allowing users to not only like, but collect, want, or buy products that brands share through images on the social network.

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