A University of Michigan study reported in August that Facebook makes users unhappy. The researchers polled 82 college students and concluded that the act of browsing other people’s highlight reels and comparing them to their own humdrum existences led to depression and loneliness. But that study was hardly fair, nor a reasonable representation of the 700 million daily Facebookers.
Here’s a warning to the 57 percent of the 500 juniors and seniors in college polled by social media reputation-protection utility Persona who do not believe they have inappropriate content on Facebook: 69 percent of job recruiters have rejected candidates based on content found on Facebook and other social networks.
LinkedIn may be a great resource for professionals to connect with and contact other people regarding job opportunities, but about those who are fresh out of college with resumes full of part-time jobs and internships? Eyal Grayevsky figured that college students and recent graduates usually have more Facebook friends than LinkedIn connections, so he helped create FirstJob to enable the newest job seekers to find employment through Facebook relationships. The site officially launched Monday.
Exclusivity makes you feel special – if you belong to the “in” group. It also promotes group identification, as you are much more likely to associate and identify with those in your group than those outside. It is this concept that Facebook was initially built upon: creating a social network just for college students. However, as we all know, Facebook is now the social network with over 400 million monthly active users across all ages, demographics, and education levels. But does this leave a wide open space for more exclusive, niche social networks to fill the void?