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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

How Many College Admissions Officers Check Applicants’ Facebook Profiles?

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The percentage of college admissions officers who have visited applicants’ profiles on Facebook and other social networks reached an all-time high of 31 percent, according to a recent study by Kaplan Test Prep, but applicants are wising up, as 30 percent of admissions officers reported findings that negatively impacted their chances, down from 35 percent in 2012.

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Does Facebook Lift You Up Or Bring You Down?

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A University of Michigan study reported in August that Facebook makes users unhappy. The researchers polled 82 college students and concluded that the act of browsing other people’s highlight reels and comparing them to their own humdrum existences led to depression and loneliness. But that study was hardly fair, nor a reasonable representation of the 700 million daily Facebookers.

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Texas Colleges Test P.A.S.S. Facebook App To Connect Students With Sober Drivers, Curb Drunk Driving

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With colleges throughout the U.S. kicking off their fall semesters, the Texas Department of Transportation launched a pilot Facebook application at three universities in the state — University of North Texas, Midwestern State University, and University of Texas at Brownsville — designed to help students hook up with sober drivers and avoid drunk driving.

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