The goal of Internet.org – the initiative launched in August 2013 by Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung — is to connect the 4.4 billion people who currently lack access to the Internet, but a mission on such a large scale is not without barriers, and a study released Wednesday by McKinsey & Co., “Offline and Falling Behind: Barriers to Internet Adoption” (embedded below), examines those barriers.
The Facebook Data Science Team revisited check-ins at 2014 FIFA World Cup Brazil, analyzing more than 1 million of them and determining how many users met during the event and connected on the social network.
Prior to Sunday’s final match of 2014 FIFA World Cup Brazil, the Facebook Data Science Team analyzed posts from each of the 32 countries that participated in the tournament, examining how support moved from one team to another after clubs were eliminated.
With 2014 FIFA World Cup Brazil in the history books, the Facebook Data Science Team reported that 350 million Facebook users generated 3 billion interactions (posts, likes, and comments) during the tournament, which ran from June 12 through Sunday (July 13), making it the most-talked-about sporting event in the social network’s history.
The Fourth of July saw some daytime fireworks in the form of two 2014 FIFA World Cup Brazil quarterfinal matches, as host Brazil edged Colombia 2-1, while Germany dispatched France 1-0. According to the Facebook Data Science Team, the Brazil-Colombia match resulted in 60 million interactions (posts, comments, and likes) from 26 million Facebook users, while the Germany-France contest spurred 26 million interactions from 16 million users.
The Facebook Data Science Team turned its attention to check-ins at 2014 FIFA World Cup Brazil, studying how many users of the social network checked in at the various World Cup cities in Brazil between June 2 and 16, where they came from, and who they are.
Facebook debuted its I’m a Voter button during the 2012 U.S. elections, and the social network also deployed the button during the 2014 Lok Sabha elections in India last month. The initiative is now going worldwide, according to Reuters.